Leading reasons for watching movies in theater in the U.S. 2014

The graph shows leading reasons for watching movies in movie theaters according to consumers in the United States in 2014. According to 75 percent of respondents, the primary factor influencing their decision to see a movie in a movie theater was whether or not they were interested in the production. For 29 percent responding consumers, cost had influence on their movie-going. Recent data shows that the average ticket price at North American cinemas has been constantly rising for the past decades.

Leading reasons for watching movies in movie theaters according to consumers in the United States in 2014

Share of respondents
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Source

Release date

January 2015

Region

United States

Survey time period

October and November 2014

Number of respondents

1,044 respondents

Age group

18-59 years

Supplementary notes

* Net results.
The source does not provide information on the type of the survey.

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