SVOD penetration in North America 2017, by subscriber type

The statistic shows penetration rate of subscription video-on-demand (SVoD) in North America as of the fourth quarter of 2017, by subscriber type. During the survey, 63.9 percent of adults without a pay-TV service stated that they had a subscription to a video-on-demand service.

Penetration rate of subscription video-on-demand (SVoD) in North America as of 4th quarter 2017, by subscriber type

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Sources

Release date

March 2018

Region

North America

Survey time period

Q4 2017

Number of respondents

3,330 respondents

Age group

18 years and older

Method of interview

Online survey

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