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Revenue of Apple by geographical region from the first quarter of 2012 to the second quarter of 2017 (in billion U.S. dollars)

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AmericasEuropeGreater ChinaJapanRest of Asia Pacific
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Complete Source Details
Tableau Software
About This Statistic

The statistic shows the quarterly revenue of Apple from the first quarter of 2012 to the second quarter of 2017, broken down by geographical region. Apple generated 21.16 billion U.S. dollars in revenue in the Americas region in the second quarter of the 2017 financial year.


Apple revenue by country – additional information

Apple, one of the largest companies in the world, announced its highest annual revenue to date in 2015. The company generated a total of 233.7 billion U.S. dollars in revenue that year, a significant increase from the previous year, when Apple generated 182 billion U.S. dollars in revenues. The iPhone has been the most profitable operating segment for the company over the last few years, and much of this recent growth in revenue can also be attributed to iPhone sales. Sales of the iPhone have been on the rise in the last few years, constantly increasing its share of Apple’s total revenue. The iPhone’s share of Apple’s total revenue reached the highest figure to date in the second quarter of 2015 (1Q '15 calendar year), when nearly 70 percent of Apple’s total revenue worldwide was generated by iPhone sales, the iPhone saw a similar sales share more recently in the first quarter of 2017.

Considering the importance of the iPhone for Apple, it is no surprise the largest smartphone markets in the world are also the most profitable regional markets for the technology giant. As of the second quarter of 2017 (2Q '17 calendar year), the Americas were the most profitable geographical region for Apple. Driven by the U.S. market, the region has been the most profitable one for the company since the beginning of 2012. Europe, a mature smartphone market, was the second biggest regional market for Apple in the beginning of 2017. In the second quarter of 2015 (1Q '15 calendar year), Apple’s revenue in China, home of the largest smartphone market in the world, outgrew the company’s profit in Europe for the first time. Since then, Europe and China have fought each quarter to be the second largest market for Apple.

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