The Americas are Apple’s largest regional market, bringing in net sales of 40.88 billion U.S. dollars in the second quarter of the company’s 2022 fiscal year. Europe and Greater China are two other major markets for Apple.
U.S.: Apple’s biggest market
The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around 40 percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others.
iPhone: Apple’s most profitable product
The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than 40 percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 15th generation, the new iPhone 13 Pro and 13 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the coronavirus (COVID-19) pandemic.
Revenue of Apple by geographical region from the first quarter of 2012 to 2nd quarter 2022
(in billion U.S. dollars)
The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter).
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Apple. (April 28, 2022). Revenue of Apple by geographical region from the first quarter of 2012 to 2nd quarter 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 29, 2022, from https://www.statista.com/statistics/382175/quarterly-revenue-of-apple-by-geograhical-region/
Apple. "Revenue of Apple by geographical region from the first quarter of 2012 to 2nd quarter 2022 (in billion U.S. dollars)." Chart. April 28, 2022. Statista. Accessed June 29, 2022. https://www.statista.com/statistics/382175/quarterly-revenue-of-apple-by-geograhical-region/
Apple. (2022). Revenue of Apple by geographical region from the first quarter of 2012 to 2nd quarter 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 29, 2022. https://www.statista.com/statistics/382175/quarterly-revenue-of-apple-by-geograhical-region/
Apple. "Revenue of Apple by Geographical Region from The First Quarter of 2012 to 2nd Quarter 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 28 Apr 2022, https://www.statista.com/statistics/382175/quarterly-revenue-of-apple-by-geograhical-region/
Apple, Revenue of Apple by geographical region from the first quarter of 2012 to 2nd quarter 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/382175/quarterly-revenue-of-apple-by-geograhical-region/ (last visited June 29, 2022)