Pay-TV: subscriptions in Germany 2023

This statistic shows the number of people who live in a household with a pay-TV-subscription in Germany from 2021 to 2023. In 2023, there were 16.31 million Germans aged 14 years and older, who lived in a household with a pay-TV-subscription.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people who lived in a household with a pay-TV-subscription in Germany from 2021 to 2023 (in millions)

Characteristic	Number of people in millions
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Release date

June 2023

More information

Region

Germany

Survey time period

2021 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking resident population aged 14 years and older.

Information on random sample:
n (2021)=22,563 respondents, representing 70.52 million
n (2022)=23,015 respondents, representing 70.06 million
n (2023)=23,524 respondents, representing 70.08 million

Find more information on the methodology of this survey here.

The survey question was phrased as follows: "Apart from ARD and ZDF, and different private television channels, there are also pay TV channels, e.g. Sky or Kabel Deutschland, that one can subscribe to separately. Do you have a subscription for Sky, Kabel Deutschland or another pay TV channel, or not?" (original German question: "Neben ARD und ZDF und den verschiedenen Privatsendern gibt es auch Pay-TV-Anbieter wie z.B. Sky oder Kabel Deutschland, die man extra abonnieren muss. Haben Sie Sky, Kabel Deutschland oder einen anderen solchen Anbieter abonniert, oder ist das nicht der Fall?")

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