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European consumers' actions to reduce weight 2014

This statistic presents the results of a survey conducted from August 13 to September 5, 2014. Internet users worldwide were polled which actions they rely on to lose weight. Among those, who are trying to lose some kilograms, some 66 percent of European consumers indicated they were doing physical exercise in order to reduce their body weight.

Actions among consumers to lose weight in Europe in 2014

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Source

Release date

January 2015

Region

Europe

Survey time period

August 13 to September 5, 2014

Number of respondents

more than 30,000**

Special properties

respondents with online access

Method of interview

Online survey

Supplementary notes

* Among those trying to lose weight.
** The Nielsen Global Health and Wellness Survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.

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