Travel research via mobile device in the United Kingdom (UK) 2014, by product type

Published by Statista Research Department, Jun 30, 2014
This statistic displays the share of travel consumers who reported researching or planning their most recent trip via mobile devices, by product type, in the United Kingdom (UK) in 2014. Among respondents, 39 percent reported using a mobile device when planning an air travel purchase.

Did you use your mobile device to help plan or research your trip?*

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Release date

2014

Region

United Kingdom

Survey time period

March 6-10, 2014

Number of respondents

1,282 respondents

Age group

18 years and older

Special properties

UK residents, made an online purchase in the past 12 months, own a smartphone or tablet, booked travel within the past 6 months

Supplementary notes

* Original survey question: "Did you use your [smartphone/tablet/smartphone or tablet] to help plan or research your [business/leisure] trip?"
Publication date not specified.
Survey type not specified.

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