Mobile browser or app usage among mobile travel bookers in the United Kingdom (UK) in 2014, by product category*

Mobile travel booking in the United Kingdom (UK) 2014, by browser or app usage This statistic displays the share of mobile travel bookers by mobile browser or mobile app usage in the United Kingdom (UK) in 2014. Booking via mobile app was most common among those who booked attractions or activities, at 44 percent.
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Mobile browserMobile app
Hotel room78%33%
Air travel76%32%
Ground transportion74%35%
Restaurant reservations73%37%
Attractions/ activities71%44%
Mobile browserMobile app
Hotel room78%33%
Air travel76%32%
Ground transportion74%35%
Restaurant reservations73%37%
Attractions/ activities71%44%
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This statistic displays the share of mobile travel bookers by mobile browser or mobile app usage in the United Kingdom (UK) in 2014. Booking via mobile app was most common among those who booked attractions or activities, at 44 percent.
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Release date
2014
Region
United Kingdom
Survey time period
March 6-10, 2014
Number of respondents
208-99
Age group
18 years and older
Special properties
UK residents, made an online purchase in the past 12 months, own a smartphone or tablet, booked travel within the past 6 months; mobile bookers
Supplementary notes
Original survey question: "Please indicate whether you used a mobile app or a browser to book each of the following on your mobile device."
Publication date not specified.
Survey type not specified.
Source does not indicated why figures sum more than 100 percent.
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