Mobile travel booking in the United Kingdom (UK) 2014, by browser or app usage

This statistic displays the share of mobile travel bookers by mobile browser or mobile app usage in the United Kingdom (UK) in 2014. Booking via mobile app was most common among those who booked attractions or activities, at 44 percent.

Mobile browser or app usage among mobile travel bookers in the United Kingdom (UK) in 2014, by product category*

Mobile browserMobile app
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Sources

Release date

2014

Region

United Kingdom

Survey time period

March 6-10, 2014

Number of respondents

208-99

Age group

18 years and older

Special properties

UK residents, made an online purchase in the past 12 months, own a smartphone or tablet, booked travel within the past 6 months; mobile bookers

Supplementary notes

Original survey question: "Please indicate whether you used a mobile app or a browser to book each of the following on your mobile device."
Publication date not specified.
Survey type not specified.
Source does not indicated why figures sum more than 100 percent.

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