Leading brands in the United States in 2018, by Buzz Score

The graph shows leading brands in the United States in 2018, ranked by YouGov's Brandindex Buzz Score. According to the source, Netflix was the best perceived brand in the U.S. in 2018, with 33 percent more respondents who said they had a positive than negative attitude towards this brand.

Leading brands in the United States in 2018, by Buzz Score

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Source

Release date

January 2019

Region

United States

Survey time period

January to December 2018

Supplementary notes

For these rankings, YouGov BrandIndex used its Buzz score, which asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz score ranges from 100 to null with a zero score equaling a neutral position. Example: A score of 35 means that 35% more people said they were positive than negative about the brand.
The source does not provide information on the type of the survey or the sample number.

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