This statistic presents the share of private label goods on promotion in six different European countries in 2018, based on volume. These countries include the United Kingdom, Spain, France, the Netherlands, Germany and Italy. The share of private label on promotion was highest in the United Kingdom, with 19.7 percent of private label products on promotion, followed by Italy at 18.8 percent. Additionally, the share of private label goods on promotion in Europe by category can be found at the following.
Share of private label goods on promotion in selected European countries in 2018*
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IRI. (July 5, 2018). Share of private label goods on promotion in selected European countries in 2018* [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/383268/private-label-promotion-share-by-european-countries/?__sso_cookie_checker=failed
IRI. "Share of private label goods on promotion in selected European countries in 2018*." Chart. July 5, 2018. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/383268/private-label-promotion-share-by-european-countries/?__sso_cookie_checker=failed
IRI. (2018). Share of private label goods on promotion in selected European countries in 2018*. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/383268/private-label-promotion-share-by-european-countries/?__sso_cookie_checker=failed
IRI. "Share of Private Label Goods on Promotion in Selected European Countries in 2018*." Statista, Statista Inc., 5 Jul 2018, https://www.statista.com/statistics/383268/private-label-promotion-share-by-european-countries/?__sso_cookie_checker=failed
IRI, Share of private label goods on promotion in selected European countries in 2018* Statista, https://www.statista.com/statistics/383268/private-label-promotion-share-by-european-countries/?__sso_cookie_checker=failed (last visited March 15, 2025)
Share of private label goods on promotion in selected European countries in 2018* [Graph], IRI, July 5, 2018. [Online]. Available: https://www.statista.com/statistics/383268/private-label-promotion-share-by-european-countries/?__sso_cookie_checker=failed
