This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018. In 2016, approximately 33.7 percent of U.S. mobile users will have purchased at least one app for their mobile device during the calendar year. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
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Mobile app buyer penetration in the United States 2013-2018
Mobile app buyer penetration in the United States from 2013 to 2018
This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018. In 2016, approximately 33.7 percent of U.S. mobile users will have purchased at least one app for their mobile device during the calendar year. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
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| Percentage of mobile users | |
|---|---|
| 2013 | 27.2% |
| 2014 | 32.7% |
| 2015* | 33.3% |
| 2016* | 33.7% |
| 2017* | 33.8% |
| 2018* | 33.8% |
| Percentage of mobile users | |
|---|---|
| 2013 | 27.2% |
| 2014 | 32.7% |
| 2015* | 33.3% |
| 2016* | 33.7% |
| 2017* | 33.8% |
| 2018* | 33.8% |
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Description
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This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018. In 2016, approximately 33.7 percent of U.S. mobile users will have purchased at least one app for their mobile device during the calendar year. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
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- Release date
- February 2015
- Region
- United States
- Survey time period
- 2013 to 2014
- Age group
- 14 years and older
- Supplementary notes
-
*Forecast
Mobile users who have purchased at least one app via an app store for use on their mobile device during the calendar year; excludes virtual goods and subscriptions; smartphone and tablet app buyers are not mutually exclusive.
More information
- Region
- United States
- Survey time period
- 2013 to 2014
- Age group
- 14 years and older
- Supplementary notes
-
*Forecast
Mobile users who have purchased at least one app via an app store for use on their mobile device during the calendar year; excludes virtual goods and subscriptions; smartphone and tablet app buyers are not mutually exclusive.
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Average spending per U.S. proximity mobile payment user 2014-2019
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Statistics on "Mobile payment usage in the United States"
- Overview
The most important statistics
- Most popular payment methods for everyday transactions according to internet users worldwide as of September 2017Distribution of consumer transactions worldwide 2017, by payment channel
- Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by regionGlobal mobile payment usage penetration 2017, by region
- Digital payment methods that North American retailers accept or plan to accept as of December 2017Retail: accepted digital payment methods 2017
- Share of small business owners in the United States who accept digital and mobile payment methods as of October 2017Small U.S. business owners accepting digital payments 2017
- Mobile payments and mobile wallet adoption rate among smartphone users in the United States as of January 2017U.S. usage reach of mobile wallets & payments 2017
- Mobile wallet adoption rate among smartphone users in the United States as of January 2017, by typeU.S. usage reach of mobile wallets 2017, by type
- Which types of apps did you use in the past 3 months to pay for goods or services through your mobile phone?Mobile payment usage in the United States as of December 2017, by product type
- Attitudes towards mobile payments according to online shoppers in the United States in 2017U.S. shopper mobile payment attitudes 2017
- Market leaders
The most important statistics
- Number of users of leading mobile payment platforms worldwide as of August 2017Number of users of selected global mobile payment platforms 2017
- Number of mobile payment users accessing selected leading payment apps in the United States as of July 2017 (in millions)U.S. audience size of leading payment apps 2017
- Number of mobile payment users accessing selected leading payment apps in the United States as of July 2017, by gender (in millions)U.S. audience size of leading payment apps 2017, by gender
- Number of mobile payment users accessing selected leading payment apps in the United States as of July 2017, by age group (in millions)U.S. audience size of leading payment apps 2017, by age group
- Most secure money transfer or payment app according to users in the United States as of July 2017U.S. opinion on most secure money transfer or payment app 2017
- Most convenient to use money transfer and payment apps according to users in the United States as of July 2017U.S. opinion on most convenient money transfer and payment apps 2017
- Which mobile wallets have you used to pay at checkout with your mobile phone in the past 3 months?Most popular mobile wallets accessed in-store by U.S. users 2017
- If you were to choose one provider of a mobile wallet app, which would be your preferred provider?U.S. preferred provider of single mobile wallet app 2017
- User behavior
The most important statistics
- Share of mobile wallet users in the United States who agree that mobile wallets could replace physical wallets as of February 2018, by providerU.S. payment user opinion on mobile wallets replacing physical wallets 2018
- Percentage of consumers in the United States who use their mobile phone for shopping related activities as of June 2017Leading shopping-related activities via mobile phone in the U.S. 2017
- Which types of apps did you use in the past 3 months to pay for goods or services through your mobile phone?Mobile payment usage in the United States as of December 2017, by product type
- Over the next 3 months, which of the following best describes how frequently you plan to use the mobile wallet on your phone to pay for goods or services at stores where you shop?In-store mobile wallet usage intention in the U.S. 2017
- What is the minimum and maximum purchase size that you would typically use a mobile wallet on your phone to pay for?Minimum and maximum digital wallet transaction spending in the U.S. 2017
- Share of U.S. consumers who would use their mobile phone more frequently to pay for goods or services at retail locations if it was easier to tell at which merchants they could use it as of September 2017U.S. mobile phone payment merchant acceptance influence 2017
- Which of these cards is the default card in your mobile wallet – the one that comes up automatically when you tap to pay?Default debit or credit cards when using mobile wallets in the U.S. 2017
- Overall, how would you rate your experiences using the mobile wallets to pay for goods or services at a retail location?In-store mobile payment satisfaction in the U.S. 2017
- Proximity mobile payments
The most important statistics
- Number of mobile phone P2P payment users in the United States from 2017 to 2022, by platform (in millions)U.S. mobile P2P payment users 2017-2022, by platform
- Proximity mobile payment transaction value in the United States from 2015 to 2021 (in billion U.S. dollars)U.S. proximity mobile payment transaction value 2015-2021
- Most popular proximity mobile payment apps in the United States as of May 2018, by number of users (in millions)U.S. audience size of leading proximity payment apps 2018
- Average annual spending per proximity mobile payment transaction user in the United States from 2014 to 2019 (in U.S. dollars)Average spending per U.S. proximity mobile payment user 2014-2019
- Percentage of smartphone users in the United States accessing proximity mobile payments from 2018 to 2022Share of U.S. smartphone users accessing proximity mobile payments 2018-2022
- Within the past 3 months, have you used your mobile phone to pay for goods or services at a retail location by tapping or waving your phone over the checkout terminal?In-store contactless payment usage in the United States 2017
- Frequency of using Venmo for money transfers and payments according to online adults in the United States as of July 2017U.S. Venmo payment app usage frequency 2017
- Frequency of using Apple Pay for money transfers and payments according to online adults in the United States as of July 2017U.S. Apple Pay payment app usage frequency 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Mobile app buyer penetration in the United States 2013-2018, by device
- Number of mobile app buyers in the United States 2013-2018
- Number of tablet app buyers in the United States 2013-2018
- Number of smartphone app buyers in the United States 2013-2018
- Purchased mobile apps in China in 2012, by type
- Deterrents to tablet shopping in the United Kingdom (UK) 2014, by age
- Number of lifetime in-app purchases in 2012, by in-app purchaser type
- Retail apps used by consumers in the United Kingdom (UK) 2014
- Mobile content related market size Japan 2010-2016
- Leading shopping apps in Google Play in the Netherlands 2018, by downloads
- Mobile shopping barriers in the United States 2015
- Share of shoppers who purchased via smartphone apps in Norway 2016, by age group
Studies
- Mobile commerce in the United States
- Mobile commerce in the United Kingdom (UK)
- Mobile commerce in Scandinavia
- Mobile app monetization
- Mobile payment usage in the United States
- Mobile internet usage in the United Kingdom (UK)
- Mobile internet usage in the United States
- Mobile internet usage worldwide
- Mobile payments in the United Kingdom (UK)
- A Global Perspective of Mobile Commerce
- The State of Mobile Commerce H1 2016 - United States
- Mobile commerce en México y el mundo
- Mobile device usage in Sweden
- Mobile device usage in Norway
- Mobile device usage in the Nordics
Statistics on the topic
Free statistics
- Most popular payment methods for everyday transactions according to internet users worldwide as of September 2017
- Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by region
- Digital payment methods that North American retailers accept or plan to accept as of December 2017
- Share of small business owners in the United States who accept digital and mobile payment methods as of October 2017
- Which types of apps did you use in the past 3 months to pay for goods or services through your mobile phone?
- Attitudes towards mobile payments according to online shoppers in the United States in 2017
- Number of users of leading mobile payment platforms worldwide as of August 2017
- Number of mobile payment users accessing selected leading payment apps in the United States as of July 2017 (in millions)
- Number of mobile payment users accessing selected leading payment apps in the United States as of July 2017, by gender (in millions)
- Number of mobile payment users accessing selected leading payment apps in the United States as of July 2017, by age group (in millions)
- Most secure money transfer or payment app according to users in the United States as of July 2017
- Most convenient to use money transfer and payment apps according to users in the United States as of July 2017
- Which mobile wallets have you used to pay at checkout with your mobile phone in the past 3 months?
- If you were to choose one provider of a mobile wallet app, which would be your preferred provider?
- Share of online consumers in the United States who use digital wallets as of May 2017, by gender
- Share of online consumers in the United States who use digital wallets as of May 2017, by age group
- Percentage of consumers in the United States who use their mobile phone for shopping related activities as of June 2017
- Over the next 3 months, which of the following best describes how frequently you plan to use the mobile wallet on your phone to pay for goods or services at stores where you shop?
- What is the minimum and maximum purchase size that you would typically use a mobile wallet on your phone to pay for?
- Share of U.S. consumers who would use their mobile phone more frequently to pay for goods or services at retail locations if it was easier to tell at which merchants they could use it as of September 2017
- Which of these cards is the default card in your mobile wallet – the one that comes up automatically when you tap to pay?
- Overall, how would you rate your experiences using the mobile wallets to pay for goods or services at a retail location?
- Have you experienced any difficulties when attempting to use mobile wallets to pay for goods or services at retail locations?
- If given a choice, would you prefer to pay via mobile for each type of purchase shown below?
- Over the next three months, how frequently do you plan do use your mobile phone to make purchases through your internet browser?
- Over the next three months, how frequently do you plan to use your mobile phone to pay for goods or services using a card linked to an app on your phone?
- Most important payment app features according to consumers in the United States as of July 2017
- Would you consider switching from your most used money transfer or payment application or service to a competitor in the next six months?
- Why haven’t you used mobile wallets to make purchases?
- Proximity mobile payment transaction value in the United States from 2015 to 2021 (in billion U.S. dollars)
- Most popular proximity mobile payment apps in the United States as of May 2018, by number of users (in millions)
- Average annual spending per proximity mobile payment transaction user in the United States from 2014 to 2019 (in U.S. dollars)
- Within the past 3 months, have you used your mobile phone to pay for goods or services at a retail location by tapping or waving your phone over the checkout terminal?
- Mobile app buyer penetration in the United States from 2013 to 2018, by device
- Number of mobile app buyers in the United States from 2013 to 2018 (in millions)
- Number of tablet app buyers in the United States from 2013 to 2018 (in millions)
- Number of smartphone app buyers in the United States from 2013 to 2018 (in millions)
Premium Statistics
- Mobile payments and mobile wallet adoption rate among smartphone users in the United States as of January 2017
- Mobile wallet adoption rate among smartphone users in the United States as of January 2017, by type
- Share of online consumers in the United States who use digital wallets as of May 2017
- Share of mobile wallet users in the United States who agree that mobile wallets could replace physical wallets as of February 2018, by provider
- Number of mobile phone P2P payment users in the United States from 2017 to 2022, by platform (in millions)
- Percentage of smartphone users in the United States accessing proximity mobile payments from 2018 to 2022
- Frequency of using Venmo for money transfers and payments according to online adults in the United States as of July 2017
- Frequency of using Apple Pay for money transfers and payments according to online adults in the United States as of July 2017
- Frequency of using Google Wallet for money transfers and payments according to online adults in the United States as of July 2017
- Frequency of using PayPal for money transfers and payments according to online adults in the United States as of July 2017
- Frequency of using Samsung Pay for money transfers and payments according to online adults in the United States as of July 2017
- Purchased mobile apps in China in 2012, by type
- Deterrents to shopping using a tablet in the United Kingdom (UK) 2014, by age
- Average number of lifetime in-app purchases in 2012, by in-app purchaser type
- Retailer apps that consumers have used on a mobile or tablet device in the United Kingdom (UK) 2014
- Mobile content related market size in Japan from 2010 to 2016 (in trillion Japanese yen)
- Leading shopping mobile apps in the Google Play Store in the Netherlands in February 2018, by number of downloads (in 1,000s)
- Barriers to mobile shopping according to consumers in the United States as of May 2015
- Share of shoppers who purchased via smartphone apps in Norway in 2016, by age group
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