Mobile app buyer penetration in the United States from 2013 to 2018

Mobile app buyer penetration in the United States 2013-2018 This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018. In 2016, approximately 33.7 percent of U.S. mobile users will have purchased at least one app for their mobile device during the calendar year. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
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Percentage of mobile users
201327.2%
201432.7%
2015*33.3%
2016*33.7%
2017*33.8%
2018*33.8%
Percentage of mobile users
201327.2%
201432.7%
2015*33.3%
2016*33.7%
2017*33.8%
2018*33.8%
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This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018. In 2016, approximately 33.7 percent of U.S. mobile users will have purchased at least one app for their mobile device during the calendar year. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
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Release date
February 2015
Region
United States
Survey time period
2013 to 2014
Age group
14 years and older
Supplementary notes
*Forecast
Mobile users who have purchased at least one app via an app store for use on their mobile device during the calendar year; excludes virtual goods and subscriptions; smartphone and tablet app buyers are not mutually exclusive.
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