This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018. In 2016, approximately 33.7 percent of U.S. mobile users will have purchased at least one app for their mobile device during the calendar year. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
Mobile app buyer penetration in the United States from 2013 to 2018
This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018. In 2016, approximately 33.7 percent of U.S. mobile users will have purchased at least one app for their mobile device during the calendar year. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
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| Percentage of mobile users | |
|---|---|
| 2013 | 27.2% |
| 2014 | 32.7% |
| 2015* | 33.3% |
| 2016* | 33.7% |
| 2017* | 33.8% |
| 2018* | 33.8% |
© Statista 2018
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