Mobile app buyer penetration in the United States 2013-2018

Published by Statista Research Department, Feb 5, 2015
This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018. In 2016, approximately 33.7 percent of U.S. mobile users will have purchased at least one app for their mobile device during the calendar year. Paid apps often include premium features and content as well as less or no in-app mobile advertising.

Mobile app buyer penetration in the United States from 2013 to 2018

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Release date

February 2015

Region

United States

Survey time period

2013 to 2014

Age group

14 years and older

Supplementary notes

*Forecast
Mobile users who have purchased at least one app via an app store for use on their mobile device during the calendar year; excludes virtual goods and subscriptions; smartphone and tablet app buyers are not mutually exclusive.

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