This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018. In 2016, approximately 33.7 percent of U.S. mobile users will have purchased at least one app for their mobile device during the calendar year. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
Mobile app buyer penetration in the United States from 2013 to 2018
*Forecast Mobile users who have purchased at least one app via an app store for use on their mobile device during the calendar year; excludes virtual goods and subscriptions; smartphone and tablet app buyers are not mutually exclusive.
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eMarketer. (February 5, 2015). Mobile app buyer penetration in the United States from 2013 to 2018 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/383979/us-mobile-app-buyer-reach/?__sso_cookie_checker=failed
eMarketer. "Mobile app buyer penetration in the United States from 2013 to 2018." Chart. February 5, 2015. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/383979/us-mobile-app-buyer-reach/?__sso_cookie_checker=failed
eMarketer. (2015). Mobile app buyer penetration in the United States from 2013 to 2018. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/383979/us-mobile-app-buyer-reach/?__sso_cookie_checker=failed
eMarketer. "Mobile App Buyer Penetration in The United States from 2013 to 2018." Statista, Statista Inc., 5 Feb 2015, https://www.statista.com/statistics/383979/us-mobile-app-buyer-reach/?__sso_cookie_checker=failed
eMarketer, Mobile app buyer penetration in the United States from 2013 to 2018 Statista, https://www.statista.com/statistics/383979/us-mobile-app-buyer-reach/?__sso_cookie_checker=failed (last visited January 23, 2025)
Mobile app buyer penetration in the United States from 2013 to 2018 [Graph], eMarketer, February 5, 2015. [Online]. Available: https://www.statista.com/statistics/383979/us-mobile-app-buyer-reach/?__sso_cookie_checker=failed
