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Millennials: reasons for following brands on social media 2014

The graph shows leading reasons for following brands on social media according to Millennials in the United States in 2014, broken down by social platform. The source found that 66 percent of Facebook users, 85 percent of Twitter followers and 41 percent of Pinterest subscribers follow brands on a given social media website in order to get coupons or discounts.

Leading reasons for following brands on social media according to Millennials in the United States in 2014, by platform

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Source

Release date

December 2014

Region

United States

Survey time period

Fall 2014

Number of respondents

405 respondents

Age group

14-32 years

Special properties

among respondents born between 1980-2000; representing 26 US states and 9% residing outside the U.S.; gender distribution: 49% male and 51% female; respondents aged 14-17 years old, made up 17% of this study, 38% were between 18-22 years old, 25% were between 23-27 years old and 21% were between 28-33 years old

Method of interview

Online survey

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Statistics on "Millennials in the U.S."

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