This statistic displays the year-on year advertising investment change in Germany from 2011 to 2023. In 2023, the total investment in advertising increased by 2.2 percent, while the net advertising income increased by just 0.7 percent compared to the previous year.
Investment in advertising in Germany from 2011 to 2023
(compared to previous year)
Characteristic
Total (fees, advertising material production, placements costs)
Figures were partly taken from previous publications. * In 2018 figures for 2017 were adjusted retroactively by ZAW. This is the result of a new survey method for ad revenues of professional magazines.
** Due to a change in the basis the values from 2018 are not comparable with previous years.
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ZAW. (May 29, 2024). Investment in advertising in Germany from 2011 to 2023 (compared to previous year) [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/?__sso_cookie_checker=failed
ZAW. "Investment in advertising in Germany from 2011 to 2023 (compared to previous year)." Chart. May 29, 2024. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/?__sso_cookie_checker=failed
ZAW. (2024). Investment in advertising in Germany from 2011 to 2023 (compared to previous year). Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/?__sso_cookie_checker=failed
ZAW. "Investment in Advertising in Germany from 2011 to 2023 (Compared to Previous Year)." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/?__sso_cookie_checker=failed
ZAW, Investment in advertising in Germany from 2011 to 2023 (compared to previous year) Statista, https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/?__sso_cookie_checker=failed (last visited January 18, 2025)
Investment in advertising in Germany from 2011 to 2023 (compared to previous year) [Graph], ZAW, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/?__sso_cookie_checker=failed
