'More-is-more' food attributes: consumer rating when shopping in Latin America 2014

This statistic displays the results of a survey conducted from August 13 to September 5, 2014. Internet users in Latin America were polled which 'More-is-more' food attributes they rate as very important in purchasing decisions. The survey found that 47 percent of Latin Americans describe minerals-fortified as a very important product attribute.

Consumer rating of 'More-is-more' food attributes in purchasing decisions in Latin America in 2014

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Source

Release date

January 2015

Region

Central and South America

Survey time period

August 13 to September 5, 2014

Number of respondents

more than 30,000**

Special properties

respondents with online access

Method of interview

Online survey

Supplementary notes

* Respondents who rated each attribute as very important.
** The survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country.
The survey does not specify the age group of respondents.

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