'More-is-more' food attributes: consumer rating when shopping in North America 2014

This statistic displays the results of a survey conducted from August 13 to September 5, 2014. Internet users in North America were polled which 'More-is-more' food attributes they rate as very important in purchasing decisions. Some 30 percent of North Americans rated high in protein as a very important product characteristic.

Consumer rating of 'More-is-more' food attributes in purchasing decisions in North America in 2014

Share of respondents*
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Source

Release date

January 2015

Region

North America

Survey time period

August 13 to September 5, 2014

Number of respondents

more than 30,000**

Special properties

respondents with online access

Method of interview

Online survey

Supplementary notes

* Respondents who rated each attribute as very important.
** The survey polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country.
The survey does not specify the age group of respondents.

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