Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Name-brand versus store brand: U.S. consumers' purchase preferences of OTC drugs 2014

Do you typically buy name-brand or store brand OTC (Over-the-counter) drugs?*

by Statista Research Department, last edited Feb 11, 2015
Name-brand versus store brand: U.S. consumers' purchase preferences of OTC drugs 2014 This statistic depicts the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store brand OTC drugs. The survey revealed that 60 percent of respondents prefer store brand OTC drugs.
Show more

Do you typically buy name-brand or store brand OTC (Over-the-counter) drugs?*

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Top pharmaceutical drugs"
  • Global overview
  • Select therapy classes - global
  • U.S. overview
  • Select therapy classes - U.S.
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.