This statistic depicts the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store brand OTC drugs. The survey revealed that 60 percent of respondents prefer store brand OTC drugs.
Do you typically buy name-brand or store brand OTC (Over-the-counter) drugs?*
* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand
products (sometimes referred to as 'house brand' or 'private label')?'
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Harris Interactive. (February 11, 2015). Do you typically buy name-brand or store brand OTC (Over-the-counter) drugs?* [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/385099/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-otc-drugs/
Harris Interactive. "Do you typically buy name-brand or store brand OTC (Over-the-counter) drugs?*." Chart. February 11, 2015. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/385099/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-otc-drugs/
Harris Interactive. (2015). Do you typically buy name-brand or store brand OTC (Over-the-counter) drugs?*. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/385099/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-otc-drugs/
Harris Interactive. "Do You Typically Buy Name-brand or Store Brand Otc (Over-the-counter) Drugs?*." Statista, Statista Inc., 11 Feb 2015, https://www.statista.com/statistics/385099/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-otc-drugs/
Harris Interactive, Do you typically buy name-brand or store brand OTC (Over-the-counter) drugs?* Statista, https://www.statista.com/statistics/385099/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-otc-drugs/ (last visited June 28, 2022)
