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Name-brand vs. store brand: U.S. consumers' preferences of paper products 2014

Do you typically buy name-brand or store brand paper products?*

by Statista Research Department, last edited Feb 11, 2015
Name-brand vs. store brand: U.S. consumers' preferences of paper products 2014 This statistic presents the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or house brand paper products (e.g., paper towels, toilet paper, tissues). The survey revealed that 44 percent of respondents prefer name-brand paper products.
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Do you typically buy name-brand or store brand paper products?*

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