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Name-brand vs. store brand: U.S. consumers' preferences of frozen vegetables 2014

Do you typically buy name-brand or store brand frozen vegetables?*

by Statista Research Department, last edited Feb 11, 2015
Name-brand vs. store brand: U.S. consumers' preferences of frozen vegetables 2014 This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or private label frozen vegetables. The survey revealed that 51 percent of respondents prefer store-brand frozen vegetables.
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Do you typically buy name-brand or store brand frozen vegetables?*

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Statistics on "Private label market in the U.S."
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