Agency industry: revenue development Germany 2022 | Statista

This statistic shows the results of a survey on revenue development in the agency industry in Germany from 2015 to 2023. In Spring 2023, almost 63 percent of GWA member agencies stated that their revenue had increased compared to the previous year.

How did the revenue (gross income) of your agency change this year compared to the year before?

Characteristic	Revenue increase	Same revenue	Revenue decrease
Spring 2015 (n=74)	72%	10%	18%
Spring 2016 (n=69)	71%	2%	27%
Spring 2017 (n=69)	63%	11%	26%
Spring 2018 (n=84)	49.3%	6.8%	43.8%
Spring 2019 (n=65)	50.8%	6.2%	43.1%
Spring 2020 (n=69)	53.6%	5.8%	40.6%
Spring 2021 (n=84)	38.5%	3.8%	57.7%
Spring 2022 (n=82)	67.9%	3.7%	28.4%
Spring 2023 (n=94)	63.1%	4.8%	32.1%

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Release date

March 2023

More information

Region

Germany

Survey time period

2015 to 2023, spring of each year

Number of respondents

member agencies

Special properties

owners/managers

Method of interview

Online survey

Supplementary notes

GWA=Gesamtverband Kommunikationsagenturen GWA e.V. English: Agency Association.
Some figures were taken from previous publications.

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