Revenue development in the agency industry in Germany 2015-2018

How did the revenue (gross income) of your agency change this year compared to the year before?

Revenue development in the agency industry in Germany 2015-2018 This statistic shows the results of a survey on revenue development in the agency industry in Germany from 2015 to 2018. In Spring 2018, almost 50 percent of GWA member agencies stated that their revenue had increased compared to the previous year.
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How did the revenue (gross income) of your agency change this year compared to the year before?

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Revenue increaseSame revenueRevenue decrease
Spring 2015 (n=74)72%10%18%
Spring 2016 (n=69)71%2%27%
Spring 2017 (n=69)63%11%26%
Spring 2018 (n=84)49.3%6.8%43.8%
Revenue increaseSame revenueRevenue decrease
Spring 2015 (n=74)72%10%18%
Spring 2016 (n=69)71%2%27%
Spring 2017 (n=69)63%11%26%
Spring 2018 (n=84)49.3%6.8%43.8%
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Description

Source

More information

This statistic shows the results of a survey on revenue development in the agency industry in Germany from 2015 to 2018. In Spring 2018, almost 50 percent of GWA member agencies stated that their revenue had increased compared to the previous year.
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Release date
March 2018
Region
Germany
Survey time period
2015 to 2018, spring of each year
Special properties
owners/managers
Method of interview
Online survey
Supplementary notes
GWA=Gesamtverband Kommunikationsagenturen GWA e.V. English: Agency Association.
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