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Revenue development in the agency industry in Germany 2015-2018
Revenue development in the agency industry in Germany 2015-2018
How did the revenue (gross income) of your agency change this year compared to the year before?
This statistic shows the results of a survey on revenue development in the agency industry in Germany from 2015 to 2018. In Spring 2018, almost 50 percent of GWA member agencies stated that their revenue had increased compared to the previous year.
How did the revenue (gross income) of your agency change this year compared to the year before?
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| Revenue increase | Same revenue | Revenue decrease | |
|---|---|---|---|
| Spring 2015 (n=74) | 72% | 10% | 18% |
| Spring 2016 (n=69) | 71% | 2% | 27% |
| Spring 2017 (n=69) | 63% | 11% | 26% |
| Spring 2018 (n=84) | 49.3% | 6.8% | 43.8% |
| Revenue increase | Same revenue | Revenue decrease | |
|---|---|---|---|
| Spring 2015 (n=74) | 72% | 10% | 18% |
| Spring 2016 (n=69) | 71% | 2% | 27% |
| Spring 2017 (n=69) | 63% | 11% | 26% |
| Spring 2018 (n=84) | 49.3% | 6.8% | 43.8% |
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Description
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More information
This statistic shows the results of a survey on revenue development in the agency industry in Germany from 2015 to 2018. In Spring 2018, almost 50 percent of GWA member agencies stated that their revenue had increased compared to the previous year.
Show more- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- Germany
- Survey time period
- 2015 to 2018, spring of each year
- Special properties
- owners/managers
- Method of interview
- Online survey
- Supplementary notes
- GWA=Gesamtverband Kommunikationsagenturen GWA e.V. English: Agency Association.
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- Germany
- Survey time period
- 2015 to 2018, spring of each year
- Special properties
- owners/managers
- Method of interview
- Online survey
- Supplementary notes
- GWA=Gesamtverband Kommunikationsagenturen GWA e.V. English: Agency Association.
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- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
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- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)Best paid advertising technology personnel worldwide 2015
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- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)Leading Hispanic agencies in the U.S. 2014, by revenue
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- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)Interpublic Group's revenue 2006-2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Revenue development of advertising agencies in Germany 2001-2016
- Survey on the revenue development in the agency sector in Germany 2015-2018
- New hires and terminations at agencies in Germany in 2010-2015
- Revenues of communication agencies (GWA) in Germany 2014
- Ranking of leading owner-operated advertising agencies in Germany 2017
- Estimated yield development of agencies in Germany 2011-2018
- Revenue of advertising agencies in Norway 2015, by products
- Job openings in advertising agencies in Germany 2018, by job area
- Revenue of advertising agencies in Norway 2008-2015
- Dorna Sports SA: sales value in Spain 2013-2016
- Perception of programmatic advertising among advertisers in Norway 2017, by statement
- Annual employment of Groupm Publicidad Worldwide SA in Spain 2012-2016
- Annual employment of the advertising agency Dorna Sports SA in Spain 2012-2016
- Survey on use of programmatic advertising in Norway 2017, by degree of implementation
- Annual employment of the advertising agency Publis Media Spain SL 2012-2016
- Forecast: advertising agencies revenue Chile 2008-2018
- Forecast: advertising agencies revenue Israel 2008-2018
Studies
- Advertising agencies in the U.S.
- Advertising industry in Spain
- Advertising in Germany
- Advertising in Belgium
- Advertising in Africa
- Advertising worldwide
- TV advertising in the U.S.
- Advertising in Italy
- Advertising in the Netherlands
- Digital advertising in Canada
- RCS MediaGroup
- Digital advertising in Europe
- Advertising in Europe
- E-mail marketing in the United Kingdom (UK)
- Advertising in the United Kingdom (UK)
Statistics on "Advertising agencies in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)
- Change in agency revenue in the United States from 2001 to 2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Share of digital in advertising agency revenue in the United States from 2009 to 2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)
- Number of advertising agencies' employees in the United States from January 2010 to October 2015
- Growth rate of agency revenue in the U.S. in 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)
- Leading global media holding groups worldwide in 2016, by overall activity billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Distribution of revenue generated by Havas Group from 2013 to 2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Number of marketing/advertising agencies hired per company in the United States as of April 2016
- Most in-demand agency services among companies in the United States as of April 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading factors influencing the success of advertising pitch in the United States as of January 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- What is your approximate win rate?
- Why do you think your win rate isn't better?
- Client retention rates of the leading public relations agencies as of March 2019
- Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
- Do you receive rebates from media vendors?
- Are rebates received from media vendors disclosed to your clients?
- Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015
- What level of seniority do you hope to achieve within your current company/within the industry?
- Leading challenges of working with an advertising/marketing agency in the United States as of April 2016
- Year-on-year revenue change of communications and advertising agencies in Germany from 2001 to 2016
- To what degree has the revenue (gross income) of your agency changed this year compared to last year?
- Do you have more or fewer permanent employees than this time last year?
- Gross annual revenues of communication agencies (GWA) in Germany in 2014 (in 1,000 euros)
- Ranking of the leading owner-operated, independent advertising agencies in Germany in 2017
- Estimated year-on-year yield change of agencies in Germany from 2011 to 2018
- Revenue of advertising agencies in Norway in 2015, by products (in million NOK)
- Number of job offers in advertising agencies in Germany in the first half of 2018, by job area
- Revenue of advertising agencies in Norway from 2008 to 2015 (in million NOK)
- Annual sales value of the advertising agency Dorna Sports SA in Spain from 2013 to 2016 (in million euros)
- Perception of programmatic advertising among advertisers in Norway in 2017, by statement
- Number of employees of the advertising agency Groupm Publicidad Worldwide SA in Spain from 2012 to 2016
- Number of employees of the advertising agency Dorna Sports SA in Spain from 2012 to 2016
- Share of advertisers that use programmatic advertising in Norway in 2017, by degree of implementation
- Number of employees of the advertising agency Publis Media Spain SL in Spain from 2012 to 2016
- Revenue of advertising agencies (SIC 73.11) in Chile from 2008 to 2018 (in million U.S. dollars)
- Revenue of advertising agencies (SIC 73.11) in Israel from 2008 to 2018 (in million U.S. dollars)
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