Estimated yield development of agencies in Germany 2011-2020

This statistic shows data on the estimated yield change of agencies in Germany from 2011 to 2019. According to estimates of GWA member agencies, there was a 8.5 percent revenue increase.

Estimated year-on-year yield change of agencies in Germany from 2011 to 2018 and a forecast for 2019

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Release date

March 2020



Survey time period

2011 to 2020; spring of each year

Number of respondents

80 GWA member agencies

Special properties

owner/manager; changing base

Supplementary notes

GWA=Gesamtverband Kommunikationsagenturen GWA e.V. English: Agency Association.
Figure for 2011 was taken from a previous publication.
* Forecast.

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