Distribution of the outdoor activity participant population U.S. 2014, by profile

This statistic shows the distribution of the outdoor activity participant population in the United States in 2014, by outdoor profile. The urban elite accounted for 20 percent of the outdoor activity participant population in 2014.

Distribution of the outdoor activity participant population in the United States in 2014, by outdoor profile*

Share of outdoor activity participants
The achiever10%
The outdoor native 12%
The urban elite 20%
The aspirational core 14%
The athleisurist20%
The sideliner 12%
The complacent 14%
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Source

Release date

January 2015

Region

United States

Survey time period

June to August 2014

Number of respondents

2,562 respondents

Age group

18-65 years

Special properties

Spent at least one hour outside per week, participated in a variety of outdoor activities in the past 12 months and purchased apparel, footwear or equipment for outdoor activities

Method of interview

Online survey

Supplementary notes

* Profile definitions:
The achiever: traditional outdoor consumer motivated by performance and competition. Participate in all activities.
The outdoor native: being outdoors is an important lifestyle choice, motivated by enjoyment and experience. Participate in leisurely activities, particularly with their family.
The urban athlete: favorite activities require them to go outdoors. Participate in sports and team sports.
The aspirational core: aspires to be outdoors but experience barriers. Participate in one or two activities.
The athleisurist: content with current level of outdoor engagment, motivated by enjoyment and escape. Participate in relaxing activities such as gardening.
The sideliner: enjoys the outdoors for sunshine and fresh air. Used to be more active but limited by injury or weight issues.
The complacent: prefer to be indoors and stick to low-intensity activities when venturing outdoors.

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