Distribution of the outdoor activity participant population U.S. 2014, by profile

Distribution of the outdoor activity participant population in the United States in 2014, by outdoor profile*

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Release date

January 2015


United States

Survey time period

June to August 2014

Number of respondents

2,562 respondents

Age group

18-65 years

Special properties

Spent at least one hour outside per week, participated in a variety of outdoor activities in the past 12 months and purchased apparel, footwear or equipment for outdoor activities

Method of interview

Online survey

Supplementary notes

* Profile definitions:
The achiever: traditional outdoor consumer motivated by performance and competition. Participate in all activities.
The outdoor native: being outdoors is an important lifestyle choice, motivated by enjoyment and experience. Participate in leisurely activities, particularly with their family.
The urban athlete: favorite activities require them to go outdoors. Participate in sports and team sports.
The aspirational core: aspires to be outdoors but experience barriers. Participate in one or two activities.
The athleisurist: content with current level of outdoor engagment, motivated by enjoyment and escape. Participate in relaxing activities such as gardening.
The sideliner: enjoys the outdoors for sunshine and fresh air. Used to be more active but limited by injury or weight issues.
The complacent: prefer to be indoors and stick to low-intensity activities when venturing outdoors.

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