Advertising investments in Germany 1995-2023

Published by
Evgenia Koptyug,
Jan 13, 2025
This statistic shows data on gross advertising investments in Germany from 1995 to 2023. In 2023, gross advertising investments amounted to roughly 33.81 billion euros. A decrease compared to the previous year, at roughly 36.71 billion euros.

Gross advertising investments in Germany from 1995 to 2023 (in billion euros)

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Release date

January 2024

Region

Germany

Survey time period

1995 to 2023

Special properties

above-the-line media (incl. online)

Supplementary notes

Prior year figures were taken from previous publications.

The online/OOH values are provisional and may change retrospectively due to late registrations.

* The value for 2020 was retrospectively adjusted from the source in 2021.

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