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Brazil: traditional media ad spend share 2018-2024

In 2018, the share of traditional media (TV, radio, newspapers, magazines, outdoor, and cinema) in advertising spending in Brazil stood at 69.8 percent and it is going to decrease to 53.3 percent by 2024. In 2020, the ad spend market in Brazil was estimated at 11.9 billion U.S. dollars.

Share of traditional media in advertising spending in Brazil from 2018 to 2024

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Sources

Release date

December 2019

Region

Brazil

Survey time period

2018

Special properties

includes TV, radio, newspapers, magazines, outdoor, and cinema

Supplementary notes

* Forecast.
Figures calculated by Statista based on figures provided by the source.

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Statistics on "Advertising in Brazil"

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