Name-brand vs. store brand: U.S. consumers' preferences of bread 2014

This statistic displays the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store-brand bread. The survey revealed that 44 percent of respondents have a preference for store-brand bread.

Do you typically buy name-brand or store brand bread?*

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Source

Release date

February 2015

Region

United States

Survey time period

November 12 to November 17, 2014

Number of respondents

2,276 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand products (sometimes referred to as 'house brand' or 'private label')?'

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Statistics on "Private label market in the U.S."

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