Name-brand vs. store brand: U.S. consumers' preferences of bottled water 2014

This statistic displays the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store-brand bottled water. The survey revealed that 30 percent of respondents don't buy bottled water at all. Dasani was ranked among the leading bottled still water brands in the United States in 2015.

Do you typically buy name-brand or store brand bottled water?*

Share of respondents
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Release date

February 2015


United States

Survey time period

November 12 to November 17, 2014

Number of respondents

2,276 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand products (sometimes referred to as 'house brand' or 'private label')?'

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