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Name-brand vs. store brand: U.S. consumers' preferences of fruit juice 2014

Do you typically buy name-brand or store brand fruit juice?*

Name-brand vs. store brand: U.S. consumers' preferences of fruit juice 2014 This statistic shows the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or private label fruit juice. The survey revealed that 29 percent of respondents prefer private label fruit juice.
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Do you typically buy name-brand or store brand fruit juice?*

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Description

Source

More information

This statistic shows the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or private label fruit juice. The survey revealed that 29 percent of respondents prefer private label fruit juice.
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Release date
February 2015
Region
United States
Survey time period
November 12 to November 17, 2014
Number of respondents
2,276 respondents
Age group
18 years and older
Special properties
U.S. adults
Method of interview
Online survey
Supplementary notes
* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand products (sometimes referred to as 'house brand' or 'private label')?'
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