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Name-brand vs. store brand: U.S. consumers' preferences of bagged snacks 2014

Do you typically buy name-brand or store brand bagged snacks (e.g., chips, pretzels)?*

by Statista Research Department, last edited Feb 11, 2015
Name-brand vs. store brand: U.S. consumers' preferences of bagged snacks 2014 This statistic depicts the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or private label bagged snacks (e.g., chips, pretzels). The survey revealed that 29 percent of respondents prefer private label bagged snacks.
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Do you typically buy name-brand or store brand bagged snacks (e.g., chips, pretzels)?*

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