Advertising expenditure in France 2008-2018, by medium

 From 2008 to 2016, the share of digital media in the advertising expenditure in France had increased from two billion euros to about 3.4 billion. Moreover, the digital advertising expenditure was forecasted by IREP and GroupM to reach around 3.7 billion euros in 2018. Advertising investments during the first half of 2018 were worth approximately 6.3 billion euros.  

Digital advertisement in France

  This increasing amount spent in digital advertisement represented in 2018 almost 40 percent of the total advertising investment in media for the first semester of 2018. Furthermore, more than 80 percent of the investments for display advertising on mobile were destined to ads on social networks in the first half of 2018.  

Opinion of French on digital ads

   The Statista Global Consumer Survey conducted in early 2019 illustrate that French Internet users seemed rather annoyed by online advertising: half of the respondents mentioned being annoyed when internet content appears too advertising driven. On the other hand, 35 percent mentioned not minding the ads if they got free content in return.

Advertising expenditure in France from 2008 to 2018, by medium

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Release date

December 2017



Survey time period

2008 to 2016

Supplementary notes

* Forecast
Newspapers comprises national dailies and regional weeklies. Magazines includes specialized and free press. Internet only includes production costs and agency commission. Agency commission: out. Discounts from ratecard: after. Newspaper classified: in. Internet classified: out.

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