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Brazil: ad spend growth 2016-2020
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Brazil: ad spend growth 2016-2020
Change in advertising expenditure in Brazil from 2016 to 2020
by Marina Pasquali,
last edited
Sep 4, 2019
In 2018, investments in advertising in Brazil increased by 7.1 percent when compared to the previous year, up from a growth of 2.8 percent reported a year earlier. Ad spend in the country is forecasted to grow by 8.8 percent in 2019.
Change in advertising expenditure in Brazil from 2016 to 2020
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by Marina Pasquali,
last edited
Sep 4, 2019
In 2018, investments in advertising in Brazil increased by 7.1 percent when compared to the previous year, up from a growth of 2.8 percent reported a year earlier. Ad spend in the country is forecasted to grow by 8.8 percent in 2019.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- June 2019
- Region
- Brazil
- Survey time period
- 2016 to 2019
- Special properties
- Year-on-year growth in current prices
- Supplementary notes
-
* Forecasts as of June 2019.
Figures prior to 2018 were retrieved from earlier releases.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2019
More information
- Region
- Brazil
- Survey time period
- 2016 to 2019
- Special properties
- Year-on-year growth in current prices
- Supplementary notes
-
* Forecasts as of June 2019.
Figures prior to 2018 were retrieved from earlier releases.
Other statistics on the topic
Advertising industry in Brazil
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Statistics on "Advertising in Brazil"
- Key figures
The most important statistics
- Markets contributing the most to global advertising spending between 2018 and 2021 (in million U.S. dollars)Highest contributing advertising markets worldwide 2018-2021
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)Brazil: advertising revenue 2017-2022, by medium
- Advertising expenditure in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: ad investments 2015-2018
- Distribution of advertising spending in Brazil in 2018, by mediumAdvertising spending in Brazil 2018, by medium
- Change in advertising expenditure in Brazil from 2016 to 2020Brazil: ad spend growth 2016-2020
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)Ad spend per person in Brazil 2015-2021
- Distribution of advertising and marketing agencies in Brazil in 2018, by sectorBrazil: advertising & marketing companies 2018, by sector
- Major players and markets
The most important statistics
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)Leading advertising agencies in Brazil 2018
- Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)Brazil: leading advertisers 2018
- Leading advertising categories in Brazil in 2018, by advertising spending (in billion Brazilian reals)Brazil: leading advertising categories 2018
- Change in advertising spending in Brazil in 2018, by categoryBrazil: ad spend growth rate 2018, by category
- Leading cities in Brazil in 2018, based on advertising spending (in billion Brazilian reals)Brazil: cities with largest ad spend 2018
- Advertising spending in São Paulo, Brazil between 2010 and 2018 (in billion Brazilian reals)Brazil: ad spend in São Paulo 2010-2018
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)Brazil: ad spend of the federal government 2017, by medium
- Traditional media
The most important statistics
- Distribution of advertising spending in Brazil from 2018 to 2020, by mediumDistribution of ad spend in Brazil 2018-2020, by medium
- TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: TV ad investments 2009-2018
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by typeBrazil: TV ad investment share 2016-2018, by type
- Radio advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: radio ad investments 2009-2018
- Newspaper advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: newspaper ad investments 2009-2018
- Magazine advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: magazine ad investments 2009-2018
- Digital media
The most important statistics
- Digital advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: digital ad investments 2015-2018
- Distribution of digital advertising spending in Brazil in December 2018, by industryBrazil: digital ad spend 2018, by industry
- Change in digital advertising spending in Brazil from 2019 to 2023Brazil: digital ad spend growth 2019-2023
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format Digital ad spend growth in Brazil 2013-2022, by format
- Online advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: online ad investments 2015-2018
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)Mobile ad spend in Brazil 2011-2022
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022Share of mobile in digital ad spend in Brazil 2012-2022
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Statistics on "Advertising in Brazil"
- Markets contributing the most to global advertising spending between 2018 and 2021 (in million U.S. dollars)
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)
- Advertising expenditure in Brazil from 2015 to 2018 (in billion Brazilian reals)
- Distribution of advertising spending in Brazil in 2018, by medium
- Change in advertising expenditure in Brazil from 2016 to 2020
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)
- Distribution of advertising and marketing agencies in Brazil in 2018, by sector
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)
- Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2018, by advertising spending (in billion Brazilian reals)
- Change in advertising spending in Brazil in 2018, by category
- Leading cities in Brazil in 2018, based on advertising spending (in billion Brazilian reals)
- Advertising spending in São Paulo, Brazil between 2010 and 2018 (in billion Brazilian reals)
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)
- Distribution of advertising spending in Brazil from 2018 to 2020, by medium
- TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type
- Radio advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- Newspaper advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- Magazine advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- Digital advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)
- Distribution of digital advertising spending in Brazil in December 2018, by industry
- Change in digital advertising spending in Brazil from 2019 to 2023
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format
- Online advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022
- Advertising expenditure growth in the United States from 2018 to 2020, by medium
- Advertising expenditure growth in Egypt from 2008 to 2015, by medium
- Change in advertising spending in Mexico from 2016 to 2019, by medium
- Advertising expenditure growth in New Zealand from 2008 to 2015, by medium
- Advertising expenditure growth in South Africa from 2008 to 2015, by medium
- Advertising expenditure growth in Saudi Arabia from 2008 to 2015, by medium
- Advertising expenditure growth in Hong Kong from 2008 to 2015, by medium
- Advertising expenditure growth in Malaysia from 2008 to 2015, by medium
- Advertising expenditure growth in South Korea from 2008 to 2015, by medium
- Advertising expenditure growth in China from 2008 to 2015, by medium
- Advertising expenditure growth in Singapore from 2008 to 2015, by medium
- Advertising expenditure growth in Australia from 2008 to 2015, by medium
- Advertising expenditure growth in the United Arab Emirates from 2008 to 2015, by medium
- Advertising expenditure growth in Morocco from 2008 to 2015, by medium
- Advertising expenditure growth in Taiwan from 2008 to 2015, by medium
- Advertising spending in the water transportation industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Growth in advertising spending in Austria in 2014 on 2013, by medium*
- Advertising costs of Dick's Sporting Goods from 2013 to 2018 (in million U.S. dollars)
- Trade show advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Magazine advertising expenditure share in Australia from 2008 to 2015
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