TV ad spend change rate in India 2014-2020

Published by
Tanushree Basuroy,
May 10, 2024
Between 2019 and 2020, the advertising expenditure in the television industry across India declined by 11 percent. This was a big slowdown in growth compared to the previous years, largely due to the impact of the COVID-19 pandemic.

TV ad spend growth rate in India from 2014 to 2020

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Release date

February 2021

Region

India

Survey time period

2014 to 2020

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