TV ad revenue change in China 2016-2023
In 2023, China's television ad spend declined by 0.2 percent compared to the previous year. Food and beverage, and household items were the largest advertisers and had reduced their spending on television ads.
In 2023, China's television ad spend declined by 0.2 percent compared to the previous year. Food and beverage, and household items were the largest advertisers and had reduced their spending on television ads.
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