Radio ad revenue change in China 2016-2022

Published by
Lai Lin Thomala,
Apr 21, 2023
In 2022, China's radio advertising expenditure recorded a 13 percent year-over-year loss rate. Among the top ten industry spenders, only food and beverage brands had increased their spending on radio ads.

Radio advertising expenditure growth in China from 2016 to 2022

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Release date

February 2023

Region

China

Survey time period

2016 to 2022

Special properties

excluding off-air radio; Hong Kong is not included

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