In 2024, China's out-of-home (OOH) advertising revenue was expected to grow by almost nine percent compared to the previous year. Cinema ad spend recorded the highest uptick at 21.9 percent among other OOH advertising segments.
Year-on-year change of out-of-home (OOH) advertising expenditure in China from 2020 to 2023, with forecasts until 2028
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China Advertising Association, & Statista. (April 23, 2024). Year-on-year change of out-of-home (OOH) advertising expenditure in China from 2020 to 2023, with forecasts until 2028 [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/388044/outdoor-advertising-expenditures-change-china/?__sso_cookie_checker=failed
China Advertising Association, und Statista. "Year-on-year change of out-of-home (OOH) advertising expenditure in China from 2020 to 2023, with forecasts until 2028." Chart. April 23, 2024. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/388044/outdoor-advertising-expenditures-change-china/?__sso_cookie_checker=failed
China Advertising Association, Statista. (2024). Year-on-year change of out-of-home (OOH) advertising expenditure in China from 2020 to 2023, with forecasts until 2028. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/388044/outdoor-advertising-expenditures-change-china/?__sso_cookie_checker=failed
China Advertising Association, and Statista. "Year-on-year Change of Out-of-home (Ooh) Advertising Expenditure in China from 2020 to 2023, with Forecasts until 2028." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/388044/outdoor-advertising-expenditures-change-china/?__sso_cookie_checker=failed
China Advertising Association & Statista, Year-on-year change of out-of-home (OOH) advertising expenditure in China from 2020 to 2023, with forecasts until 2028 Statista, https://www.statista.com/statistics/388044/outdoor-advertising-expenditures-change-china/?__sso_cookie_checker=failed (last visited February 06, 2025)
Year-on-year change of out-of-home (OOH) advertising expenditure in China from 2020 to 2023, with forecasts until 2028 [Graph], China Advertising Association, & Statista, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/388044/outdoor-advertising-expenditures-change-china/?__sso_cookie_checker=failed