This statistic shows TV advertising spending growth in the United Arab Emirates from 2008 to 2013 and a forecast until 2015. The source predicts that television advertising expenditures in the UAE will decline by 3.4 percent in 2015.
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TV advertising spending change in the UAE 2008-2015
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Television advertising expenditure growth in the United Arab Emirates from 2008 to 2015
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This statistic shows TV advertising spending growth in the United Arab Emirates from 2008 to 2013 and a forecast until 2015. The source predicts that television advertising expenditures in the UAE will decline by 3.4 percent in 2015.
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Description
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More information
This statistic shows TV advertising spending growth in the United Arab Emirates from 2008 to 2013 and a forecast until 2015. The source predicts that television advertising expenditures in the UAE will decline by 3.4 percent in 2015.
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- Release date
- November 2014
- Region
- United Arab Emirates
- Survey time period
- 2008 to 2013
- Supplementary notes
-
* Forecast.
Figures are after (net) negotiated discounts.
Agency commissions have been deducted from the figures.
Figures do not include production costs.
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Statistics on "TV advertising in the U.S."
- Global overview
The most important statistics
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
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- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)TV ad spend worldwide 2010-2020, by type
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
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- U.S. revenue/spending
The most important statistics
- TV advertising revenue in the United States in 2016 and 2021 (in billion U.S. dollars)TV advertising revenue in the U.S. 2016-2021
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)National TV ad spend in the U.S. 2010-2021
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
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- Change in TV advertising spending in selected formats in the United States in September 2017U.S. TV ad spend growth 2017, by format
- Share of online TV in TV advertising revenue in the United States from 2012 to 2017Share of online TV in TV advertising revenue in the U.S. 2012-2017
- Scatter vs. upfront TV advertising spending share in the United States in August 2016Scatter vs. upfront TV ad spend share in the U.S. 2016
- Ad prices
The most important statistics
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)Cost of a TV commercial in the U.S. 2016
- Average cost of a 30-second TV commercial during major sporting events in the United States in 2014 (in million U.S. dollars)Average cost of a TV commercial during major sporting events in the U.S. in 2014
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2017 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2017
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2017 (in 1,000 U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2017
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2017 (in thousand U.S. dollars)Golden Globes: cost of a TV commercial 2010-2017
- Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)NBA finals: cost of a TV commercial 2013-2015
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)March madness: cost of a TV commercial 2002-2015
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2017 (in million U.S. dollars)Average cost of a TV commercial during the Super Bowl 2003-2017
- Largest spenders
The most important statistics
- Leading advertisers on broadcast network TV in the United States in 2016, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2016
- Leading advertisers on cable TV networks in the United States in 2016, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2016
- Leading advertisers at the Academy Awards in 2016 (in million U.S. dollars)Leading advertisers at the Academy Awards 2016
- Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)Largest TV advertisers in U.S. sports TV 2015
- Advertising spending of largest Super Bowl advertisers in 2017 (in million U.S. dollars)Largest Super Bowl advertisers 2017
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2017
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)Largest NBA regular season advertisers 2015-2016
- Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)Rio 2016 Opening Ceremony: largest advertisers
- Categories
The most important statistics
- Short-form direct response TV (DRTV) advertising spending in the United States in 3rd quarter 2017, by category (in million U.S. dollars)Short-form DRTV ad spend the U.S. Q3 2017, by category
- Long-form direct response TV (DRTV) advertising spending in the United States in 3rd quarter 2017, by category (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2017, by category
- Automotive TV advertising spending in the United States in 2014, 2015 and 1st half 2016 (in billion U.S. dollars)Automotive TV ad spend in the U.S. 2014-2016
- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertising categories during the NCAA championship 2017
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)Largest national TV ad categories in the U.S. 2017
- Leading pharmaceutical related products advertised on TV in the United States in 4th quarter 2017, by number of ad occurrencesMost advertised pharmaceuticals on TV in the U.S. in Q4 2017, by ad count
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- Leading food related brands advertised on TV in the United States in 4th quarter 2017, by number of ad occurrencesMost advertised foods related brands on TV in the U.S. in Q4 2017, by ad count
- Programmatic/addressable
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2019
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2019
- Share of marketing professionals using addressable TV advertising in the United States as of March 2017Addressable TV adoption among U.S. marketers 2017
- Corporate use
The most important statistics
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016TV advertising adoption among SMEs in the U.S. 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)B2B marketing and advertising spending in the U.S. 2016, by channel
- Planned changes to marketing budgets in the United States in 2017, by channel Planned changes to marketing budgets in the U.S. in 2017, by channel
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- Consumer perceptions
The most important statistics
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- Trust in TV advertising in the United States as of March 2017, by network categoryTrust in TV advertising in the U.S. 2017, by network category
- Most useful local advertising channels in the United States as of June 2016Most useful local advertising channels in the U.S. 2016
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- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016DVR user reaction to advertising in the U.S. 2016
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Attitudes towards primetime advertising in the United States from 2004 to 2015Attitudes towards primetime advertising in the U.S. 2004-2015
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Premium Statistics
- Distribution of global TV industry revenue in 2015, by source and region
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- TV advertising revenue in the United States in 2016 and 2021 (in billion U.S. dollars)
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Change in TV advertising spending in the United States from 2016 to 2018
- Share of online TV in TV advertising revenue in the United States from 2012 to 2017
- Short-form direct response TV (DRTV) advertising spending in the United States from 3rd quarter 2010 to 3rd quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 3rd quarter 2011 to 3rd quarter 2017 (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States as of 4th quarter 2015, by medium (in U.S. dollars)
- Average cost of a 30-second TV commercial during major sporting events in the United States in 2014 (in million U.S. dollars)
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2017 (in million U.S. dollars)
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2017 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2017 (in million U.S. dollars)
- Leading advertisers on broadcast network TV in the United States in 2016, by ad spend (in million U.S. dollars)
- Leading advertisers on cable TV networks in the United States in 2016, by ad spend (in million U.S. dollars)
- Leading advertisers at the Academy Awards in 2016 (in million U.S. dollars)
- Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2017 (in million U.S. dollars)
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)
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- Short-form direct response TV (DRTV) advertising spending in the United States in 3rd quarter 2017, by category (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States in 3rd quarter 2017, by category (in million U.S. dollars)
- Automotive TV advertising spending in the United States in 2014, 2015 and 1st half 2016 (in billion U.S. dollars)
- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)
- Leading pharmaceutical related products advertised on TV in the United States in 4th quarter 2017, by number of ad occurrences
- Leading beverages advertised on TV in the United States in 4th quarter 2017, by number of ad occurrences
- Leading food related brands advertised on TV in the United States in 4th quarter 2017, by number of ad occurrences
- Leading products and services advertised on TV in the United States in 4th quarter 2017, by number of ad occurrences
- Leading networks advertised on TV in the United States in 4th quarter 2017, by number of ad occurrences
- Programmatic television advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Are you shifting budget from any of these channels to focus on programmatic video?
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)
- Share of marketing professionals using addressable TV advertising in the United States as of March 2017
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Popularity of marketing channels among companies in the United States as of April 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)
- How do you rate the following channels in terms of ROI?
- Which delivery methods do you use for acquisition?
- Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 3rd quarter 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Trust in TV advertising in the United States as of March 2017, by network category
- Most useful local advertising channels in the United States as of June 2016
- Most disliked types of ads in the United States as of October 2016
- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Attitudes towards primetime advertising in the United States from 2004 to 2015
- Television advertising expenditure growth in Hong Kong from 2008 to 2015
- Television advertising expenditure growth in Indonesia from 2008 to 2015
- Television advertising expenditure growth in Qatar from 2008 to 2015
- Television advertising expenditure growth in New Zealand from 2008 to 2015
- Television advertising expenditure growth in Japan from 2008 to 2015
- Television advertising expenditure growth in South Africa from 2008 to 2015
- Television advertising expenditure growth in Canada from 2008 to 2015
- Television advertising expenditure growth in Taiwan from 2008 to 2015
- Television advertising expenditure growth in India from 2008 to 2015
- Television advertising expenditure growth in Saudi Arabia from 2008 to 2015
- Television advertising expenditure growth in China from 2008 to 2015
- Television advertising expenditure growth in Egypt from 2008 to 2015
- Television advertising expenditure growth in South Korea from 2008 to 2015
- Easter television advertising spending of confectionery companies in the United States in 2013 (in million U.S dollars)
- TV advertising spending in Middle East and North Africa (MENA) from 2000 to 2020 (in million U.S. dollars)
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