Programmatic share of digital radio ad spend in the U.S. 2019-2022
Spending on digital radio ads transacted and fulfilled via automation was forecast to account for 21 percent of digital radio ad expenditure in the United States in 2022, up from 14 percent in 2019. In the same period, programmatic digital radio ad spend in the U.S. was forecast to increase from 628 million to 1.06 billion U.S. dollars.
