Yearly digital advertising spend share India 2016-2024
Of the overall advertising and marketing expenditure made in India, 35 percent was allotted to digital media in 2022. This reflected an exponentially growing trend that emerged in 2016. Forecasts predicted digital's share of marketing spends to further increase to 45 percent by 2024. Moreover, India's digital media marketing spend share was expected to surpass marketing spends on television 2023 onwards.
