This statistic displays the growth in advertising spending by medium in Germany in 2014 compared to 2013. It was forecast that the greatest percent change would be in digital advertising, with 14.4 percent more spent on this medium in 2014 than in 2013.
Growth in advertising spending in Germany in 2014 on 2013, by medium*
* Forecast. Calculated based on current prices. Figures are after (net) negotiated discounts.
Agency commission has not been deducted from the figures. The figures do not include production costs.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (November 30, 2014). Growth in advertising spending in Germany in 2014 on 2013, by medium* [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/388619/advertising-spending-growth-by-medium-germany/
Dentsu Aegis Network. "Growth in advertising spending in Germany in 2014 on 2013, by medium*." Chart. November 30, 2014. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/388619/advertising-spending-growth-by-medium-germany/
Dentsu Aegis Network. (2014). Growth in advertising spending in Germany in 2014 on 2013, by medium*. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/388619/advertising-spending-growth-by-medium-germany/
Dentsu Aegis Network. "Growth in Advertising Spending in Germany in 2014 on 2013, by Medium*." Statista, Statista Inc., 30 Nov 2014, https://www.statista.com/statistics/388619/advertising-spending-growth-by-medium-germany/
Dentsu Aegis Network, Growth in advertising spending in Germany in 2014 on 2013, by medium* Statista, https://www.statista.com/statistics/388619/advertising-spending-growth-by-medium-germany/ (last visited October 13, 2024)
Growth in advertising spending in Germany in 2014 on 2013, by medium* [Graph], Dentsu Aegis Network, November 30, 2014. [Online]. Available: https://www.statista.com/statistics/388619/advertising-spending-growth-by-medium-germany/