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Advertising expenditure in Belgium 2008-2015, by medium

This statistic displays advertising spending in Belgium, by medium, from 2008 to 2013, with forecast to 2015. Advertising expenditure grew from 2008 to 2013, with newspaper and television ad spending having the biggest share of the overall ad expenditure. Nevertheless, these numbers show magazine advertising expenditure has decreased, from 300 million euros in 2008 to a little less than 260 million euros in 2013. Furthermore, the source forecasts that TV and newspaper advertising spending will increase up to 1,494 and 959 million euros respectively in 2015. Much like this source has forecasted, other sources show that the value of TV and newspaper advertising spending increased in 2015 and 2016, whereas magazine and online advertising investments decreased.

Advertising expenditure in Belgium from 2008 to 2015, by medium

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Release date

November 2014



Survey time period

2008 to November 2014

Supplementary notes

* Forecast
** At current prices. Exchange rate vs. US$ = 0.73095
Figures are before (gross) negotiated discounts.
Agency commission has not been deducted from the figures.
The figures do not include production costs.

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