Instagram user share in the United States 2020, by age group

As of May 2020, 35.2 percent of U.S. Instagram users were between 25 and 34 years old. The second-largest user group was 18 to 24 year olds with a 21.4 percent share. Overall, more than 56 percent of Instagram audiences in the United States were female.

Instagram usage in the United States

Instagram is one of the most popular social networks worldwide. The photo sharing app most recently reported 500 million daily active users and one billion monthly active users worldwide. As of 2018, there were almost 105 million monthly active Instagram users in the United States, and this figure is projected to increase to nearly 131 million in 2022.

Instagram and marketing

Due to its visual nature, Instagram is a popular social network for brands and celebrities to engage with online audiences. In 2018, the leading brand in the United States on Instagram was the NBA with almost 1.4 billion user interactions (likes and comments) on brand posts. Second-ranked National Geographic accounted for 1.32 billion Instagram actions. Fashion and beauty are also two popular content categories on Instagram. The most popular Instagram influencers in this segment include reality TV personalities Kim Kardashian as well as sisters Kylie and Kendall Jenner. Kylie Jenner has managed to leverage her TV and Instagram fame into a successful makeup brand, making her the highest earning celebrity under 30 on the 2018 Forbes Celebrity 100 list. Her annual income during the 12 months ending June 2018 amounted to 166.5 million U.S. dollars.

Distribution of Instagram users in the United States as of May 2020, by age group

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2020


United States

Survey time period

May 2020

Age group

13 years and older

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Social media usage in the United States"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.