- Internet›
- Social Media & User-Generated Content›
Instagram user share in the United States 2019, by age group
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Instagram user share in the United States 2019, by age group
Distribution of Instagram users in the United States as of May 2019, by age group
by J. Clement,
last edited
Aug 9, 2019
As of May 2019, 33.8 percent of U.S. Instagram users were between 25 and 34 years old. The second-largest user group was 18 to 24 year olds with a 24.2 percent share. Overall, more than 57 percent of Instagram audiences in the United States were female.
Instagram usage in the United States Instagram is one of the most popular social networks worldwide. The photo sharing app most recently reported 500 million daily active users and one billion monthly active users worldwide. As of 2018, there were almost 105 million monthly active Instagram users in the United States, and this figure is projected to increase to nearly 131 million in 2022.
Instagram and marketing Due to its visual nature, Instagram is a popular social network for brands and celebrities to engage with online audiences. In 2018, the leading brand in the United States on Instagram was the NBA with almost 1.4 billion user interactions (likes and comments) on brand posts. Second-ranked National Geographic accounted for 1.32 billion Instagram actions. Fashion and beauty are also two popular content categories on Instagram. The most popular Instagram influencers in this segment include reality TV personalities Kim Kardashian as well as sisters Kylie and Kendall Jenner. Kylie Jenner has managed to leverage her TV and Instagram fame into a successful makeup brand, making her the highest earning celebrity under 30 on the 2018 Forbes Celebrity 100 list. Her annual income during the 12 months ending June 2018 amounted to 166.5 million U.S. dollars.
Distribution of Instagram users in the United States as of May 2019, by age group
| Share of Instagram users | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of Instagram users | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Aug 9, 2019
As of May 2019, 33.8 percent of U.S. Instagram users were between 25 and 34 years old. The second-largest user group was 18 to 24 year olds with a 24.2 percent share. Overall, more than 57 percent of Instagram audiences in the United States were female.
Instagram usage in the United States Instagram is one of the most popular social networks worldwide. The photo sharing app most recently reported 500 million daily active users and one billion monthly active users worldwide. As of 2018, there were almost 105 million monthly active Instagram users in the United States, and this figure is projected to increase to nearly 131 million in 2022.
Instagram and marketing Due to its visual nature, Instagram is a popular social network for brands and celebrities to engage with online audiences. In 2018, the leading brand in the United States on Instagram was the NBA with almost 1.4 billion user interactions (likes and comments) on brand posts. Second-ranked National Geographic accounted for 1.32 billion Instagram actions. Fashion and beauty are also two popular content categories on Instagram. The most popular Instagram influencers in this segment include reality TV personalities Kim Kardashian as well as sisters Kylie and Kendall Jenner. Kylie Jenner has managed to leverage her TV and Instagram fame into a successful makeup brand, making her the highest earning celebrity under 30 on the 2018 Forbes Celebrity 100 list. Her annual income during the 12 months ending June 2018 amounted to 166.5 million U.S. dollars.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2019
- Region
- United States
- Survey time period
- May 2019
- Age group
- 13 years and older
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- May 2019
- Age group
- 13 years and older
Other statistics on the topic
Instagram
Social Media & User-Generated Content
Global social networks ranked by number of users 2019
Social Media & User-Generated Content
Countries with the most Facebook users 2019
Mobile Internet & Apps
Most popular social media apps in the U.S. 2019, by audience
+Social Media & User-Generated Content
Number of U.S. Facebook users 2018, by age
Use Statista now:
Unlimited Access to All Statistics! $49 / Month
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
Free Dossier Deal
Instagram
- 149 page/s
- English
- pptx
- Detailed references
Everything On "Instagram" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Free Dossier Deal
Purchase a Premium Account Subscription Now and Get a Free Dossier worth $365.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Social media usage in the United States"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Number of social network users in the United States from 2017 to 2023 (in millions)United States: number of social network users 2017-2023
- Social network user penetration in the United States from 2017 to 2023United States: social network penetration 2017-2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age groupU.S. social media account ownership 2018, by age group
- Percentage of adults in the United States who use social networks as of February 2019, by genderShare of U.S. adults who use social media 2019, by gender
- Percentage of adults in the United States who use social networks as of February 2019, by age groupShare of U.S. adults who use social media 2019, by age
- Leading social platforms
The most important statistics
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)Leading social networks in the U.S. 2018, by MAU
- Social networks accessed several times per day by internet users in the United States as of January 2018Social networks with daily U.S. user engagement 2018
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Preferred social networks of U.S. teens 2012-2019
- Percentage of female internet users in the United States who access selected social networks as of January 2018Social networks: usage by female U.S. internet users 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Social media activities
The most important statistics
- Average daily time spent on selected social networks by users in the United States from 2014 to 2021 (in minutes)Average daily time spent on leading social networks by U.S. users 2021
- Average daily time spent on social networks by users in the United States from 2015 to 2021 (in hours.minutes)Average daily time spent on social media by U.S. users 2015-2021
- Social media usage in the United States as of August 2018, by ethnicity and daypartU.S. social media usage 2018, by ethnicity and daypart
- Which social networks do you use regularly?Social network usage by brand in the U.S. 2019
- What kinds of social media do you use regularly?Popular social media platform types in the U.S. 2017
- Which of these things have you done on social media in the past 4 weeks?Social media activities in the U.S. 2019
- Frequency of social media feature use in the United States as of February 2018, by social media platformSocial media platform features usage frequency in the United States 2018
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Mobile social
The most important statistics
- Mobile share of social media visits in the United States from 4th quarter 2017 to 2nd quarter 2019Mobile share of U.S. social media visits 2017-2019
- Most popular social networks in the United States in October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Most popular mobile social networking apps in the United States as of March 2019, by monthly users (in millions)Most popular social media apps in the U.S. 2019, by audience
- Most popular mobile social networking apps in the United States as of March 2019, by reachMost popular social media apps in the U.S. 2019, by reach
- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2019, by engagement
- Most popular mobile social networking apps in the United States as of March 2019, by average session duration (in minutes)Most popular social media apps in the U.S. 2019, by session length
- Most popular mobile social networking apps in the United States as of March 2019, by number of monthly sessionsMost popular social media apps in the U.S. 2019, by monthly sessions
- Most popular mobile messaging apps in the United States as of March 2019, by monthly active users (in millions)Leading mobile messengers in the U.S. 2019, by users
The most important statistics
- Leading countries based on number of Facebook users as of July 2019 (in millions)Countries with the most Facebook users 2019
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2019 (in millions)Facebook: number of monthly active users in North America 2010-2019
- Distribution of Facebook users in the United States as of May 2019, by age group and genderFacebook user share in the United States 2019, by age and gender
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
- Frequency of Facebook use in the United States as of February 2018, by genderFacebook usage frequency in the United States 2018, by gender
The most important statistics
- Number of Instagram users in the United States from 2017 to 2023 (in millions)Instagram: number of users in the United States 2017-2023
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Percentage of U.S. adults who use Instagram as of February 2019, by genderInstagram usage reach in the United States 2019, by gender
- Percentage of U.S. adults who use Instagram as of February 2019, by age groupInstagram usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Instagram as of February 2019, by educational backgroundInstagram usage reach in the United States 2019, by education
- Distribution of Instagram users in the United States as of May 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of May 2019, by genderInstagram user share in the United States 2019, by gender
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Brands on social
The most important statistics
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)Leading U.S. brands on social media 2018, by user engagement
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)Leading U.S. brands on Instagram 2018, by user engagement
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)Leading U.S. celebrities on social media 2018, by cross-platform actions
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017U.S. consumer benefits of calling out brands on social media 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Instagram: global Millennial membership 2014-2016
- Average U.S. teen Instagram follower count 2015
- Canada: user satisfaction with Instagram 2015, by age
- Canada: Instagram usage frequency 2015
- Instagram penetration in the Netherlands 2016, by province
- Canada: user satisfaction with Instagram 2015, by gender
- Canada: Instagram usage frequency 2015, by language group
- Frequency of posting original content on Instagram in Denmark 2015
- Canada: Instagram usage penetration 2015, by region
- Share of young French adults using Instagram and Snapchat by age 2018
- Canada: user satisfaction with Instagram 2015
- Italy: Instagram presence of beer brands Q2 2019, by number of posts
- Instagram: usage frequency among young people aged 16-24 in Spain in 2014, by gender
- Italy: Instagram presence of insurance brands Q2 2019, by number of posts
- Belarus: Instagram users by age 2019
- Panama: Instagram user penetration 2017-2018
- Greenpeace's Clean Energy Index: energy performance of Instagram 2016
- Juventus FC: Instagram videos views February 2019
- Production volume of automobiles China 1970-2015
Studies
- Facebook and Instagram in the Benelux region
- Instagram
- Social media usage in the Netherlands
- Instagram Influencer-Generated Content Benchmark Report
- The State of Influencer Marketing 2019
- Photo apps in the United Kingdom (UK)
- Instagram Brand Adoption Study February, 2013
- Fashion and Beauty on Instagram
- What You Need to Know about Instagram: Fall 2017
- Teens, Social Media & Technology 2018
- The Rise of Brands on Instagram
- Mobile social media usage in the United States
- Mobile social media usage worldwide
- Social content sharing
- Social media usage in the Nordics
Statistics on "Social media usage in the United States"
- Global social network penetration rate as of January 2019, by region
- Active social network penetration in selected countries as of January 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Number of social network users in the United States from 2017 to 2023 (in millions)
- Social network user penetration in the United States from 2017 to 2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age group
- Percentage of adults in the United States who use social networks as of February 2019, by gender
- Percentage of adults in the United States who use social networks as of February 2019, by age group
- Percentage of adults in the United States who use social networks as of February 2019, by ethnicity
- Percentage of adults in the United States who use social networks as of February 2019, by income
- Percentage of adults in the United States who use social networks as of February 2019, by urbanity
- Percentage of adults in the United States who use social networks as of February 2019, by educational background
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)
- Social networks accessed several times per day by internet users in the United States as of January 2018
- Reach of selected social networks in the United States as of February 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019
- Percentage of female internet users in the United States who access selected social networks as of January 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?
- Average daily time spent on selected social networks by users in the United States from 2014 to 2021 (in minutes)
- Average daily time spent on social networks by users in the United States from 2015 to 2021 (in hours.minutes)
- Social media usage in the United States as of August 2018, by ethnicity and daypart
- Which social networks do you use regularly?
- What kinds of social media do you use regularly?
- Which of these things have you done on social media in the past 4 weeks?
- Frequency of social media feature use in the United States as of February 2018, by social media platform
- Social media activities on select social networks by social media users in the United States in February 2019
- Types of life milestones shared on social media according to online users in the United States as of September 2017
- Reasons online users in the United States share life milestones on social media as of September 2017
- Share of parents in the United States who are aware of their children's social media accounts as of February 2018, by platform
- Extent to which their newsfeed has changed this year according to social media users in the United States as of October 2017
- Share of adults who get news from social media sites in the United States from 2016 to 2018
- Frequency of news consumption via social media among adults in the United States as of November 2018
- Share of social media users in the United States who have changed their views about a political or social issue because of something they saw on social media in the past year as of June 2018
- Trustworthiness of social media sites according to adults in the United States as of November 2018
- Mobile share of social media visits in the United States from 4th quarter 2017 to 2nd quarter 2019
- Most popular social networks in the United States in October 2018, ranked by mobile-only audience (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by reach
- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)
- Most popular mobile social networking apps in the United States as of March 2019, by average session duration (in minutes)
- Most popular mobile social networking apps in the United States as of March 2019, by number of monthly sessions
- Most popular mobile messaging apps in the United States as of March 2019, by monthly active users (in millions)
- Most popular mobile messaging apps in the United States as of March 2019, by mobile reach
- Most popular mobile messaging apps in the United States as of March 2019, by user engagement (in minutes per month)
- Most popular mobile messaging apps in the United States as of March 2019, by average session duration (in minutes)
- Most popular mobile messaging apps in the United States as of March 2019, by usage sessions
- Leading countries based on number of Facebook users as of July 2019 (in millions)
- Number of Facebook users in the United States from 2017 to 2023 (in millions)
- Facebook usage penetration in the United States from 2017 to 2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)
- Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2019 (in millions)
- Distribution of Facebook users in the United States as of May 2019, by age group and gender
- Frequency of Facebook use in the United States as of February 2018
- Frequency of Facebook use in the United States as of February 2018, by gender
- Frequency of Facebook use in the United States as of February 2018, by age group
- Percentage of U.S. adults who use Facebook as of February 2019, by gender
- Percentage of U.S. adults who use Facebook as of February 2019, by age group
- Which, if any, of the following reasons best describe what you use Facebook for?
- If you had to guess, about how many of your friends and family have Facebook profiles?
- Number of Instagram users in the United States from 2017 to 2023 (in millions)
- Instagram penetration rate in the United States from 2017 to 2022
- Percentage of U.S. adults who use Instagram as of February 2019, by gender
- Percentage of U.S. adults who use Instagram as of February 2019, by age group
- Percentage of U.S. adults who use Instagram as of February 2019, by educational background
- Distribution of Instagram users in the United States as of May 2019, by age group
- Distribution of Instagram users in the United States as of May 2019, by gender
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Most-followed fashion and beauty influencers on Instagram in the United States as of June 2019
- Most-followed travel influencers on Instagram in the United States as of June 2019
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
- Social media presence of small businesses in the United States as of March 2018
- Types of content posted on social media by small businesses in the United States as of March 2018
- Share of worldwide Millennial internet with an Instagram account from 2014 to 2016
- Average number of Instagram followers of teenage users in the United States as of March 2015
- User satisfaction with Instagram in Canada as of January 2015, by age
- Frequency of Instagram usage in Canada as of January 2015
- Share of individuals using Instagram in the Netherlands in 2016, by province
- User satisfaction with Instagram in Canada as of January 2015, by gender
- Frequency of Instagram usage in Canada as of January 2015, by language group
- Posting original content on Instagram in Denmark in 2015, by frequency
- Instagram penetration rate in Canada as of January 2015, by region
- Percentage of French aged between 16 and 25 years old using Instagram and Snapchat in 2018, distributed by age group
- User satisfaction with Instagram in Canada as of January 2015
- Leading beer brands on Instagram in Italy during the 2nd quarter of 2019, by number of posts*
- Frequency of use of Instagram among young people between the ages of 16 and 24 in Spain 2014, by gender
- Leading insurance brands on Instagram in Italy during the 2nd quarter of 2019, by number of posts*
- Instagram users in Belarus as of May 2019, by age of users (in percentage)
- User penetration rate of Instagram in Panama in 2017 and 2018
- Energy performance of Instagram according to Greenpeace's Clean Energy Index in 2016*
- Number of Instagram views of Juventus FC videos in the last month as of February 2019
- Production volume of automobiles in China from 1970 to 2015 (in millions)
All features, all contents, at all times: Learn more about our professional solutions.
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.