As of January 2025, 28.3 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 26.5 percent of users, followed by 19.4 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 5.8 percent of users, respectively.
Popular social media platforms in the United States
Instagram was the third most visited social media platform in the United States as of March 2024 across desktop, mobile, and tablet devices combined, accounting for 14.13 percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for almost 50 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and fourth in terms of visits, with 21.2 percent and 10.91 percent of visits, respectively.
Instagram’s global audience
Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, while the United States had the second-highest market with 169.65 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of April 2024, Instagram was the third most popular social network globally, reaching two billion monthly active users.
Distribution of Instagram users in the United States as of January 2025, by age group
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NapoleonCat. (February 1, 2025). Distribution of Instagram users in the United States as of January 2025, by age group [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/398166/us-instagram-user-age-distribution/?__sso_cookie_checker=failed
NapoleonCat. "Distribution of Instagram users in the United States as of January 2025, by age group." Chart. February 1, 2025. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/398166/us-instagram-user-age-distribution/?__sso_cookie_checker=failed
NapoleonCat. (2025). Distribution of Instagram users in the United States as of January 2025, by age group. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/398166/us-instagram-user-age-distribution/?__sso_cookie_checker=failed
NapoleonCat. "Distribution of Instagram Users in The United States as of January 2025, by Age Group." Statista, Statista Inc., 1 Feb 2025, https://www.statista.com/statistics/398166/us-instagram-user-age-distribution/?__sso_cookie_checker=failed
NapoleonCat, Distribution of Instagram users in the United States as of January 2025, by age group Statista, https://www.statista.com/statistics/398166/us-instagram-user-age-distribution/?__sso_cookie_checker=failed (last visited February 09, 2025)
Distribution of Instagram users in the United States as of January 2025, by age group [Graph], NapoleonCat, February 1, 2025. [Online]. Available: https://www.statista.com/statistics/398166/us-instagram-user-age-distribution/?__sso_cookie_checker=failed