Most popular brands in Germany 2014

This statistic shows the results of a survey on the most popular brands in Germany in 2014. During the survey period it was found that nearly seven percent of respondents aged 14 years and older stated that Adidas was their absolute favorite brand. BMW (4.9 percent) and Nike (4.5 percent) followed in second and third place.

What is your absolute favorite brand?

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Release date

October 2014



Survey time period

4 August 2014 to 29 August 2014

Number of respondents

1,928 respondents who stated to have a favorite brand

Age group

14 years and older

Special properties

only one response possible

Supplementary notes

This question was phrased by the source as follows: "Some brands are more likeable than others. Some people even have a favorite brand. Regardless of the product category: which brand do you find especially likeable or attractive? What is your absolute favorite brand?"
(original German question: "Manche Marken sind einem ja sympathischer, andere weniger. Und manche Menschen haben ja sogar eine eigene Lieblingsmarke. Einmal unabhängig von der Produktkategorie: Welche Marke finden Sie besonders sympathisch und ansprechend? Was ist Ihre absolute Lieblingsmarke?")

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