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Digital advertising expenditure in the United States from 2012 to 2015, by type (in million U.S. dollars)

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Digital advertising spending in the U.S. 2012-2015, by type This statistic shows digital advertising spending in the United States in 2012 and 2013 and a forecast until 2015, broken down by type. The source predicts that social media advertising expenditures will reach approximately 1.3 billion U.S. dollars in 2015.
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DisplaySearchOnline videoSocial MobileOther
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DisplaySearchOnline videoSocial MobileOther
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Description

Source

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This statistic shows digital advertising spending in the United States in 2012 and 2013 and a forecast until 2015, broken down by type. The source predicts that social media advertising expenditures will reach approximately 1.3 billion U.S. dollars in 2015.
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Release date
November 2014
Region
United States
Survey time period
2012 and 2013
Supplementary notes
* Forecast.
Figures are before (gross) negotiated discounts - 15 percent agency commission.
Agency commissions have been deducted from the figures.
Figures do not include production costs.
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