This statistic shows digital advertising spending in the United States in 2012 and 2013 and a forecast until 2015, broken down by type. The source predicts that social media advertising expenditures will reach approximately 1.3 billion U.S. dollars in 2015.
Digital advertising expenditure in the United States from 2012 to 2015, by type
(in million U.S. dollars)
* Forecast. Figures are before (gross) negotiated discounts - 15 percent agency commission. Agency commissions have been deducted from the figures. Figures do not include production costs.
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Dentsu Aegis Network. (November 30, 2014). Digital advertising expenditure in the United States from 2012 to 2015, by type (in million U.S. dollars) [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/398440/digital-advertising-expenditures-by-type-usa/?__sso_cookie_checker=failed
Dentsu Aegis Network. "Digital advertising expenditure in the United States from 2012 to 2015, by type (in million U.S. dollars)." Chart. November 30, 2014. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/398440/digital-advertising-expenditures-by-type-usa/?__sso_cookie_checker=failed
Dentsu Aegis Network. (2014). Digital advertising expenditure in the United States from 2012 to 2015, by type (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/398440/digital-advertising-expenditures-by-type-usa/?__sso_cookie_checker=failed
Dentsu Aegis Network. "Digital Advertising Expenditure in The United States from 2012 to 2015, by Type (in Million U.S. Dollars)." Statista, Statista Inc., 30 Nov 2014, https://www.statista.com/statistics/398440/digital-advertising-expenditures-by-type-usa/?__sso_cookie_checker=failed
Dentsu Aegis Network, Digital advertising expenditure in the United States from 2012 to 2015, by type (in million U.S. dollars) Statista, https://www.statista.com/statistics/398440/digital-advertising-expenditures-by-type-usa/?__sso_cookie_checker=failed (last visited January 23, 2025)
Digital advertising expenditure in the United States from 2012 to 2015, by type (in million U.S. dollars) [Graph], Dentsu Aegis Network, November 30, 2014. [Online]. Available: https://www.statista.com/statistics/398440/digital-advertising-expenditures-by-type-usa/?__sso_cookie_checker=failed
