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Digital advertising expenditure in Italy 2008-2015
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Digital advertising expenditure in Italy 2008-2015
Digital advertising expenditure in Italy from 2008 to 2015 (in million euro)
This statistic displays digital advertising spending in Italy from 2008 to 2013, with forecast to 2015. It was forecast that advertising spending would reach 1.5 billion euro in 2014. Digital ad spend grew during the period in consideration.
Digital advertising expenditure in Italy from 2008 to 2015 (in million euro)
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Description
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More information
This statistic displays digital advertising spending in Italy from 2008 to 2013, with forecast to 2015. It was forecast that advertising spending would reach 1.5 billion euro in 2014. Digital ad spend grew during the period in consideration.
Show more- Show sources information
- Show publisher information
- Release date
- November 2014
- Region
- Italy
- Survey time period
- 2008 to November 2014
- Supplementary notes
-
* Forecast
** At current prices. Exchange rate vs. US$ = 0.73095
Figures are after (net) negotiated discounts.
Agency commission has not been deducted from the figures.
The figures do not include production costs.
Source
- Show sources information
- Show publisher information
- Release date
- November 2014
More information
- Region
- Italy
- Survey time period
- 2008 to November 2014
- Supplementary notes
-
* Forecast
** At current prices. Exchange rate vs. US$ = 0.73095
Figures are after (net) negotiated discounts.
Agency commission has not been deducted from the figures.
The figures do not include production costs.
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Statistics on "Advertising in Italy"
- Overview
The most important statistics
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)Advertising spending in Italy 2011-2018
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)Digital ad spending per internet user in Italy 2010-2016
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)Advertising spending in Italy 2009-2019, by medium
- Forecasts of Italy´s share of Western Europe spending on internet advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending internet advertising 2016-2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending out-of-home advertising
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)Italy: advertising agencies employees 2012-2014
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)Italy: advertising material producers 2012-2014
- Distribution of advertising expenditure in Italy in 2016, by mediaItaly: share of advertising industry expenditure 2016
- Advertising companies
The most important statistics
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platformItaly: daily online reach of Banzai Advertising 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platformItaly: daily online reach of advertising company REA Group 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platformItaly: daily online reach of agency Good Move 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platformItaly: daily online reach of advertising network HiMedia Group 2016, by platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from July 2018 to January 2019, by access device Italy: daily online reach of advertsing company Manzoni Advertising 2019, by device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from July 2018 to January 2019, by device Italy: daily online reach of advertising company Athesis Editrice 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from July 2018 to January 2019, by access device Italy: daily online reach of advertising agency Mediamond 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from July 2018 to January 2019, by access device Italy: daily online reach of advertising agency Piemmeonline 2019, by access device
- Traditional media
The most important statistics
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2016 (in million euros)Italy: out-of-home media industry spending 2012-2016
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)Italy: entertainment and media industry advertising 2013-2017
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)Italy: B2B industry advertising 2013-2017
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)Italy: cinema industry advertising 2013-2017
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)Italy: magazine industry advertising spending 2012-2016, by category
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)Italy: music industry advertising 2013-2017
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)Italy: newspaper industry advertising 2013-2017
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)Italy: radio industry advertising 2013-2017
- Digital media
The most important statistics
- Share of the internet media market value in Italy in 2015, by sector Italy: internet media market share by sector 2015
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platformItaly: internet advertising market share 2014-2016, by access
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales methodShare of digital advertising spending in Italy 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019Digital share of advertising spending in Italy 2013-2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in European countries 2018
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)Italy: internet industry advertising 2013-2017
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)Italy: video games industry advertising 2013-2017
- Market value of the internet advertising industry in Italy from 2008 to 2016 (in billion euros)Italy: internet advertising market value 2008-2016
- Ad blocking devices
The most important statistics
- On which device did you install an Ad Blocker?Italy: installation of Ad Blocking devices in 2015
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and genderItaly: awarnesess of Ad Blocking devices 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and genderItaly: installation of Ad Blocking devices 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015Italy: reasons for using an ad blocker in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?Italy: opinion on advertising pact in Internet 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital advertising expenditure in Sweden 2008-2015
- Digital advertising expenditure in Portugal 2008-2015
- Digital advertising expenditure in Denmark 2008-2015
- Digital advertising expenditure in Austria 2008-2015
- Digital advertising expenditure in France 2008-2015
- Digital advertising expenditure in the Netherlands 2008-2015
- Digital advertising expenditure in Belgium 2008-2015
- Digital advertising expenditure in Ireland 2008-2015
- Digital advertising expenditure in Germany 2008-2015
- Digital advertising expenditure in the United Kingdom (UK) 2010-2015
- Digital advertising expenditure in Norway 2008-2015
- Digital advertising expenditure in Finland 2008-2015
- Digital advertising expenditure in Switzerland 2008-2015
- Digital advertising expenditure in Greece 2008-2015
- Mobile advertising year-on-year growth in Germany 2013-2015
- Radio advertising spending share in South Korea 2008-2015
- Radio advertising spending change in South Korea 2008-2015
- TV advertising spending change in Australia 2008-2015
- Cinema advertising spending change in South Africa 2008-2015
Studies
- Digital advertising in Europe
- Online advertising metrics
- Digital advertising formats in the U.S.
- Advertising in Belgium
- BRICS advertising
- Advertising in the Netherlands
- Advertising in Italy
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Programmatic advertising
- Advertising in Europe
- Advertising in North America
- Digital advertising in Canada
- Political advertising in the U.S.
- TV advertising in the U.S.
Statistics on "Advertising in Italy"
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)
- Forecasts of Italy´s share of Western Europe spending on internet advertising from 2016 to 2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)
- Distribution of advertising expenditure in Italy in 2016, by media
- Leading celebrities working as fashion testimonials in Italy in 2016, by number of messages on social media (in 1,000)
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from July 2018 to January 2019, by access device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from July 2018 to January 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from July 2018 to January 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from July 2018 to January 2019, by access device
- Average unique daily internet audience of advertising agency RCS in Italy from July 2018 to January 2019, by access device
- Average unique daily internet audience of advertising sales house WebSystem - Gruppo 24 Ore in Italy from July 2018 to January 2019, by access device
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2016 (in million euros)
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the television and video industry in Italy from 2013-2017 (in million euros)
- Share of the internet media market value in Italy in 2015, by sector
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platform
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)
- Market value of the internet advertising industry in Italy from 2008 to 2016 (in billion euros)
- On which device did you install an Ad Blocker?
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?
- Digital advertising expenditure in Sweden from 2008 to 2013, with a forecast to 2015 (in million U.S. dollars)
- Digital advertising expenditure in Portugal from 2008 to 2015 (in million euro)
- Digital advertising expenditure in Denmark from 2008 to 2015 (in million U.S. dollars)
- Digital advertising expenditure in Austria from 2008 to 2015 (in million euro)
- Digital advertising expenditure in France from 2008 to 2015 (in million euro)
- Digital advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)
- Digital advertising expenditure in Belgium from 2008 to 2015 (in million euro)
- Digital advertising expenditure in Ireland from 2008 to 2015 (in million euro)
- Digital advertising expenditure in Germany from 2008 to 2015 (in million euro)
- Digital advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Digital advertising expenditure in Norway from 2008 to 2015 (in million U.S. dollars)
- Digital advertising expenditure in Finland from 2008 to 2015 (in million euro)
- Digital advertising expenditure in Switzerland from 2008 to 2015 (in million U.S. dollars)
- Digital advertising expenditure in Greece from 2008 to 2015 (in million euro)
- Mobile advertising expenditure year-on-year growth in Germany from 2013 to 2015
- Radio advertising expenditure share in South Korea from 2008 to 2015
- Radio advertising expenditure growth in South Korea from 2008 to 2015
- Television advertising expenditure growth in Australia from 2008 to 2015
- Cinema advertising expenditure growth in South Africa from 2008 to 2015
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