Linear media attracted 51.1 percent of the total advertising spending in Mexico in 2020, whereas digital media accounted for 48.9 percent. Total ad spending in Mexico was estimated at 84 billion Mexican pesos or 3.9 billion U.S. dollars that year.
Distribution of advertising spending in Mexico in 2020, by platform
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Marketing 4 Ecommerce. (October 12, 2021). Distribution of advertising spending in Mexico in 2020, by platform [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/398620/digital-advertising-expenditures-by-type-mexico/
Marketing 4 Ecommerce. "Distribution of advertising spending in Mexico in 2020, by platform." Chart. October 12, 2021. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/398620/digital-advertising-expenditures-by-type-mexico/
Marketing 4 Ecommerce. (2021). Distribution of advertising spending in Mexico in 2020, by platform. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/398620/digital-advertising-expenditures-by-type-mexico/
Marketing 4 Ecommerce. "Distribution of Advertising Spending in Mexico in 2020, by Platform." Statista, Statista Inc., 12 Oct 2021, https://www.statista.com/statistics/398620/digital-advertising-expenditures-by-type-mexico/
Marketing 4 Ecommerce, Distribution of advertising spending in Mexico in 2020, by platform Statista, https://www.statista.com/statistics/398620/digital-advertising-expenditures-by-type-mexico/ (last visited July 01, 2022)