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Mexico: digital vs traditional ad spend 2020

Published by
A. Guttmann,
Mar 9, 2022
Linear media attracted 51.1 percent of the total advertising spending in Mexico in 2020, whereas digital media accounted for 48.9 percent. Total ad spending in Mexico was estimated at 84 billion Mexican pesos or 3.9 billion U.S. dollars that year.

Distribution of advertising spending in Mexico in 2020, by platform

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Advertising industry in North AmericaAdvertising industry in the United StatesAdvertising industry worldwideAdvertising industry in CanadaAdvertising industry in Mexico
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