In 2020, when the ad market was experiencing the repercussions of the COVID-19 pandemic, the spending on digital video advertising in South Africa increased by 15 percent. Social media ad expenditure rose 14 percent. In total, digital ad spend in the African country increased by eight percent that year.
Change in advertising spending on selected digital formats in South Africa in 2020
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Magna. (December 7, 2020). Change in advertising spending on selected digital formats in South Africa in 2020 [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/?__sso_cookie_checker=failed
Magna. "Change in advertising spending on selected digital formats in South Africa in 2020." Chart. December 7, 2020. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/?__sso_cookie_checker=failed
Magna. (2020). Change in advertising spending on selected digital formats in South Africa in 2020. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/?__sso_cookie_checker=failed
Magna. "Change in Advertising Spending on Selected Digital Formats in South Africa in 2020." Statista, Statista Inc., 7 Dec 2020, https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/?__sso_cookie_checker=failed
Magna, Change in advertising spending on selected digital formats in South Africa in 2020 Statista, https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/?__sso_cookie_checker=failed (last visited February 15, 2025)
Change in advertising spending on selected digital formats in South Africa in 2020 [Graph], Magna, December 7, 2020. [Online]. Available: https://www.statista.com/statistics/398641/digital-advertising-expenditures-by-type-south-africa/?__sso_cookie_checker=failed