Most valuable B2B marketing automation system features 2015

Published by Statista Research Department, Feb 17, 2015
The statistic shows most valuable features of a marketing automation system according to B2B marketers worldwide in 2015. The source found that lead nurturing was perceived as the most valuable attribute according to 52 percent of respondents.

What are the most valuable features of a marketing automation system?

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Sources

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Release date

February 2015

Region

Worldwide

Survey time period

February 2015

Number of respondents

317 respondents

Age group

18 years and older

Special properties

among marketers, sales, and business professionals: 76 percent of respondents were B2B-focused

Supplementary notes

The source does not specify the type of the survey or the exact date of the study.

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