Digital advertising expenditure in Spain 2018-2022, by format

Published by
Michele Majidi,
May 24, 2024
In 2022, digital advertising spending in Spain stood at roughly 2.7 billion euros. The largest format was display and video on non-social properties, with 1.02 billion euros, followed by search with 926.5 million and display and video on social media with 727.4 million.

Digital advertising expenditure in Spain from 2018 to 2022, by format (in million euros)

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Release date

February 2023

Region

Spain

Survey time period

2018 to 2022

Supplementary notes

Figures prior to 2020 were retrieved from earlier publications.

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Overview

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Overview of the Spanish market

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Formats & devices

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Social media advertising

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Consumer attitudes

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Further related statistics

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