This statistic shows data on the number of visitors to national trade fairs in Germany from 2003 to 2016. In 2016, roughly 10.54 million people went to visit a trade fair, according to the Association of the German Trade Fair Industry (AUMA).
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Visitors to national trade fairs in Germany 2003-2016
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Number of visitors to national trade fairs in Germany from 2003 to 2016 (in millions)
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This statistic shows data on the number of visitors to national trade fairs in Germany from 2003 to 2016. In 2016, roughly 10.54 million people went to visit a trade fair, according to the Association of the German Trade Fair Industry (AUMA).
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Description
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More information
This statistic shows data on the number of visitors to national trade fairs in Germany from 2003 to 2016. In 2016, roughly 10.54 million people went to visit a trade fair, according to the Association of the German Trade Fair Industry (AUMA).
Show more- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- Germany
- Survey time period
- 2003 to 2016
- Special properties
- AUMA category: international / national trade fairs
- Supplementary notes
-
Figures have been rounded.
The figures for 2003 to 2011 were taken from previous publications.
More information
- Region
- Germany
- Survey time period
- 2003 to 2016
- Special properties
- AUMA category: international / national trade fairs
- Supplementary notes
-
Figures have been rounded.
The figures for 2003 to 2011 were taken from previous publications.
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+Exhibition industry revenue growth in the U.S. 2011-2018
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+Global B2B events industry revenue 2014-2016
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Statistics on "Trade show marketing "
- Global overview
The most important statistics
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)Global B2B events industry revenue 2014-2016
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by regionGlobal B2B events industry revenue 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)Leading B2B events operators 2016
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)Revenue of leading trade fair organizers worldwide 2017
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2018
- Most important issues facing the exhibition industry worldwide as of January 2018Most important issues facing the exhibition industry worldwide 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by regionMost effective marketing channels for event promotion worldwide 2016, by region
- U.S. overview
The most important statistics
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2016, by source
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2021
- Forecast: convention and trade show organizers revenue in the USA 2010-2022convention and trade show organizers revenue in the USA 2010-2022
- Distribution of revenue from events and trade shows in the United States in 2017, by sourceDistribution of revenue from events and trade shows in the U.S. 2017, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2018Exhibition industry revenue growth in the U.S. 2011-2018
- Economic value of meetings and exhibitions to host destinations in the United States in 2017Economic value of meetings and exhibitions to host destinations in the U.S. 2017
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)States with the most exhibition space in the U.S. as of June 2017
- Leading trade shows in the United States in 2017, by area (in square feet)Leading trade shows in the U.S. in 2017, by area
- Exhibitors
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2018Change in number of exhibitors at trade shows in the U.S. 2011-2018
- Number of trade shows attended by business professionals in the United States from 2015 to 2018, by typeNumber of trade shows U.S. companies attended 2015-2018, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017Reasons why marketers prefer attending smaller trade shows 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with them 2017
- Budget & ROI
The most important statistics
- Compared to 2017, will your company increase, decrease or maintain its trade show budget for 2018?Planned change to trade show budgets in the U.S. in 2018
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?Planned change in spending on corporate events in the U.S. in 2018, by type of event
- Change in convention and meeting budget in the United States from 2011 to 2018Change in convention and meeting budget in the U.S. 2011-2018
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016Leading metrics used to measure exhibit and event ROI worldwide 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017Trade show sponsorship sales change perception in the U.S. 2014-2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017Trade show profitability increase expectations in the U.S. 2014-2017
- Strategies and effectiveness
The most important statistics
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017Leading event marketing goals and strategies worldwide in 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017Leading resources used to manage in-person events worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017Most effective channels for B2B event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017Most effective channels for event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017Most effective channels for B2C event marketing promotion worldwide 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with their media coverage 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017View of social media usage effectiveness during trade shows 2017
- Visitors
The most important statistics
- Leading ways event attendees learn about events worldwide as of 2017Leading methods of event discovery according to attendees worldwide in 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018Effectiveness of social media in event attendee acquisition in the U.S. 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015First time trade show visitors in the U.S. 2001-2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Revenues of selected trade fair companies in Germany 2016
- National trade fairs in Germany 2005-2016
- Number of trade shows in Belgium 2012-2016
- Number of trade shows in Sweden 2009-2016
- Number of trade show visitors in Europe 2011-2016
- Number of trade shows in Poland 2009-2016
- Number of trade shows in Germany 2009-2014
- Number of trade shows in Russia 2009-2016
- Space rented at trade fairs in Europe 2011-2016
- Number of trade shows in Austria 2009-2016
- Number of trade shows in Italy 2009-2016
- Number of trade shows in European countries 2015-2016
- Number of trade show exhibitors in Europe 2011-2016
- Trade show ad spend in the Netherlands 2012-2020
- Number of trade shows in Spain 2009-2016
- Number of trade show organizers in Europe 2011-2016
- Number of trade shows in the Czech Republic 2009-2016
- Trade show ad spending in Canada 2010-2019
- Italy: entertainment spending of World Chambers Congress participants by amount 2015
- Trade fair participation investments of companies in Germany 2017/2018
Statistics on the topic
Free statistics
- Most important issues facing the exhibition industry worldwide as of January 2018
- Economic value of meetings and exhibitions to host destinations in the United States in 2017
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2018
- Number of trade shows attended by business professionals in the United States from 2015 to 2018, by type
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017
- Compared to 2017, will your company increase, decrease or maintain its trade show budget for 2018?
- Change in convention and meeting budget in the United States from 2011 to 2018
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by region
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015
Premium Statistics
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
- Forecast: convention and trade show organizers revenue in the USA 2010-2022
- Distribution of revenue from events and trade shows in the United States in 2017, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2018
- Leading trade shows in the United States in 2017, by area (in square feet)
- Change in exhibitions industry metrics in the United States in 1st quarter 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017
- Leading ways event attendees learn about events worldwide as of 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018
- Influence of branded events on consumer purchase intent in the United States in 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)
- Share of trade show visitors with buying influence in the United States in 2010 to 2015
- If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?
- Revenues of selected trade fair organizers in Germany in 2016 (in million euros)
- Number of national trade fairs and exhibitions in Germany from 2005 to 2016
- Number of trade shows held in Belgium from 2012 to 2016
- Number of trade shows held in Sweden from 2009 to 2016
- Number of trade show visitors in Europe from 2011 to 2016* (in millions)
- Number of trade shows held in Poland from 2009 to 2016
- Number of trade shows held in Germany from 2009 to 2014
- Number of trade shows held in Russia from 2009 to 2016
- Square meters of rented space a trade fairs or exhibitions in Europe from 2011 to 2016* (in millions)
- Number of trade shows held in Austria from 2009 to 2016
- Number of trade shows held in Italy from 2009 to 2016
- Number of trade shows held in European countries from 2015 to 2016
- Number of trade show exhibitors in Europe from 2011 to 2016*
- Annual trade show advertisement expenditure in the Netherlands from 2012 to 2020 (in million euros)
- Number of trade shows held in Spain from 2009 to 2016
- Number of trade show organizers in Europe from 2011 to 2016*
- Number of trade shows held in the Czech Republic from 2009 to 2016
- Trade show advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Entertainment spending breakdown of visitors at the 9th World Chambers Congress in the Italian municipality of Turin in 2015, by amount
- Investments in trade fair participation of trade fair exhibitors in Germany in 2017/2018 compared to 2016/2017
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